Shock when shopping: Rewe customer discovers Dubai chocolate ice cream!

Shock when shopping: Rewe customer discovers Dubai chocolate ice cream!

In a curious incident at Rewe, a customer caused a sensation when she discovered a new product: "Dubai chocolate ice cream". Surprise and confusion spread when she saw the product on the freezer and immediately shared a photo on social media. "Rewe, it is slowly enough," she commented sarcastic, and many users reacted by making their displeasure with the continuing trend towards Dubai chocolate. The discussion on social media shows that the gifts of the pre-Christmas period often do not affect the taste of the customers, since many have the impression that these taste trends are exploited until vomiting Berlin Live .

trends in the food retail trade

The discovery of the customer reflects a larger trend in the food trade, which has become more important in recent years. According to Christoph Eltze, an expert in this area, the industry is increasingly moving towards Omnichannel strategies and emphasizes the importance of convenience and more conscious consumption behavior. ELTZE mentions that the pandemic has given a massive thrust towards online shopping and alternative sales models. Customers are increasingly falling back to services such as click-and-collect and food deliveries, which has fundamentally changed the way in which food is marketed. As McKinsey , this change is not only temporary; It could significantly influence the future of retail.