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Roger Federer and Mads Mikkelsen celebrate Swiss autumn
Discover the new Switzerland tourism campaign in which tennis legend Roger Federer and drama star Mads Mikkelsen celebrate the magic of Swiss autumn. Learn more about the colorful landscapes and exciting activities that this season has to offer. Visit us on switzerland.com/herbst for inspiration and plan your autumn vacation in Switzerland!
Roger Federer and Mads Mikkelsen celebrate Swiss autumn
The fascination of Swiss autumn: a joint project by Roger Federer and Mads Mikkelsen
In a new approach to promoting Swiss autumn, tennis legend Roger Federer and the Danish actor Mads Mikkelsen celebrate the colorful season of an impressive mountain backdrop. This campaign, which was launched by Switzerland Tourism (ST), wants to raise awareness of Switzerland's beauties in autumn and position the country as a first -class travel destination this season.
insights into the collaboration
The common advertising takes the audience on a humorous journey through the autumn landscapes in Switzerland. Federer shows himself in the campaign from his open -minded side, inspired by Mikkelsen's passion for tennis and nature. Mikkelsen, who is a big tennis fan himself, brings his creativity into production while researching how to capture the mysterious beauty of autumn.
Why autumn suddenly focuses on
The decision to present autumn as a travel time is associated with the trend that this season is becoming increasingly popular. Compared to 1970, autumn lasts an average of twelve days longer. This has caused more and more tourists to discover the variety of nature and the cultural offers during this time. André Hefti, Chief Marketing Officer from ST, emphasizes: "Our cooperation embodies the vision of an elegant and traditional autumn in Switzerland." The goal is to move people to visit Switzerland all year round.
A look at the emotional moments
The campaign video combines impressive scenes by Mads Mikkelsen, who practices barefoot yoga, immersed in a mountain lake and hugging trees, with Federer's enthusiasm for nature. Federer himself says: "I love autumn and all its colors." Such representations not only convey the landscape, but also the feeling of freedom and renewal that this season brings.
Connection of events
In addition to the autumn campaign, Switzerland is also advertised as a "Official Travel Destination" of the Laver Cup 2024 in Berlin, where Federer appears as an ambassador. From September 20 to September 22, 2024, the international tennis tournament will take place in the Uber Arena and promises to be another opportunity to put Switzerland's beauty in the spotlight.
For all those who are interested in vacation ideas or would like to learn more about the autumn facets of Switzerland, there is valuable information on the website switzerland.com/herbst .
Overall, this campaign is not just an advertisement for Switzerland, but an endeavor to raise awareness of the seasonal changes and the associated opportunities. Autumn offers a variety of experiences that are waiting to be discovered.