Pay TV market in Germany 2023: strong growth and new records

Veröffentlicht:

Von:

Entdecken Sie die Ergebnisse der aktuellen Studie des VAUNET zur Entwicklung des Pay-TV- und Paid-Video-on-Demand-Marktes in Deutschland. Erfahren Sie, wie die Umsätze im Jahr 2023 um 8,8 % auf 5,4 Milliarden Euro gestiegen sind und welche Prognosen für 2024 erwartet werden. Lesen Sie, wie sich die Abonnentenzahlen in der DACH-Region entwickeln und welche Herausforderungen die Branche meistern muss, um weiterhin wettbewerbsfähig zu bleiben.
Discover the results of the current study of the Vaunet for the development of the pay TV and PAID video-on-demand market in Germany. Find out how sales rose in 2023 by 8.8 % to 5.4 billion euros and which forecasts for 2024 are expected. Read how the number of subscribers develop in the DACH region and what challenges the industry must master in order to remain competitive. (Symbolbild/MB)

A new record for Germany in the Pay TV area! The income for Pay TV and paid video-on-demand go beyond the limits! In 2023, sales shot to an incredible 5.4 billion euros and growth knows no end! A true boom year with an impressive growth of 8.8 percent-the German media landscape is on the road to success!

It also looks brilliant for 2024: Experts of the Vaunet predict a further increase in sales by peppy 5 percent to a total of 5.6 billion euros! The DACH region-these are Germany, Austria and German-speaking Switzerland-lets the coffers ring, because the revenue through the magical brand of 6 billion euros for the first time and reached 6.3 billion euros last year. Strong growth course here too: In 2024, the roof region should even reach 6.7 billion euros!

subscriptions at record height!

What a rush! The number of Pay TV subscriptions in Germany reached the 11.2 million mark in 2023, which is over a million new spectators! The most popular programs attracted an average of 18.7 million viewers in the same year and the future promises even more: In 2024, 11.6 million subscriptions will be forecast. Another blast is emerging in the area of ​​digital retrieval services: Here, the subscriptions blow up the 20 million mark for the first time with 21.1 million! A number that is expected to increase to 22.2 million in 2024. The spectators are hungry for content!

Frank Giersberg, Managing Director of Vaunet, clarifies: "The factor of diversity in a market that is becoming increasingly competitive. The pressure does not become less: the industry has to assert itself against large technology platforms!

innovations in the streaming area!

The streaming world is becoming more and more dynamic and drama is in the content landscape! Sky Germany, under the direction of Elke Walthelm, acts with innovative solutions through the Sky Stream platform. "Our goal is to combine the entire entertainment in one place," explains Walthelm and shows the way into a more complex but exciting future.

also ProSiebenSat.1 & Joyn Stech: Nicole Agudo Berbel reports of a leap -up growth of user numbers by 52 percent! The app is now used more intensively than ever. With the steadily growing offer, users are ready to pay for more quality! A race for the best content in full swing!

"The streaming market is currently in its most exciting development phase," says Henning Nieslony from RTL Germany. RTL+ inspires with a user record of 5.6 million subscribers in the first half of the year and has won one of the foremost places in streaming Olympus!

The numbers speak a clear language: Germany is on the way to shine in the world of pay TV and streaming-more users, more income, more competition! The media fight unfolds and the spectators benefit from the rapid development. In this vertebral wind of the numbers, creative solutions should continue to be used in order to have the front in the industry! What exciting times for the media landscape!