Zalando se hace cargo de usted: ¡los nuevos gigantes de la moda conquistan el mercado!

Zalando se hace cargo de usted: ¡los nuevos gigantes de la moda conquistan el mercado!

Berlin, Deutschland - El 11 de julio de 2025, se han producido cambios significativos en el mercado de la moda en línea. El gigante en línea Zalando ha completado la adquisición de usted y ahora posee el 91.45 por ciento del capital social de la compañía. This transaction was approved by the EU Commission at the beginning of the month and is a big step for Zalando, which had taken a takeover offer of around 1.1 billion euros in December 2023 to take over.

About You, founded in Hamburg in 2014 as a subsidiary of Otto, remains geared towards young customers and wants to continue working with influencers. Los fundadores de Acerca de usted, Tarek Müller, Sebastian Betz y Hannes Wiese todavía están involucrados en la compañía y están activos. Las ventas de usted en el año financiero 2022/2023 fueron de alrededor de 1.900 millones de euros, y la compañía emplea a 1.250 personas.

Objetivos y expectativas estratégicas

Zalando planea aumentar las ventas del grupo de empresas recién formado para 2028 en un promedio de cinco a diez por ciento por año. In addition, Zalando hopes to achieve an additional operational profit of 100 million euros per year through synergies in corporate customer business. La compañía quiere contrarrestar específicamente al competidor Shein, conocido por sus productos baratos de China.

Zalando, which was founded in Berlin in 2008, can look back on over 50 million active customers in 25 European markets and is currently generating sales of around 10 billion euros with a profit of 83 million euros. La compañía se beneficia de una fuerte cooperación con varias marcas que forman parte de su estrategia para fortalecer la posición del mercado.

Desarrollo del mercado y situación competitiva

The online fashion market in Germany achieved sales of around 185 billion euros in 2023, and the forecasts indicate further growth to 298 billion euros by 2028. Zalando and ABOUT YOU are the main actors in this dynamic market, whereby Zalando is considered one of the most sales-strong online shops in Germany with sales of 2.3 billion euros.

La competencia en la industria sigue siendo dura. H&M sigue con ventas de 617 millones de euros y superó a Zalando en comparación con el año anterior. Shein, on the other hand, has increased its revenues in Germany by 49% to around 2 billion euros and has climbed to 7th place in the fashion market. In view of these developments, interactive marketing strategies, in particular through influencers, are crucial because 40% of online shoppers buy fashion items that are advertised by such people.

The takeover is seen as an opportunity by both companies to continue growing in the increasingly competitive market for fashion and clothing and pursuing innovative approaches to customer addressing.

For more information on this topic and the development of the fashion industry in Germany, read more on rbb24 , Tagesschau and Statista .