Zalando overtager om dig: nye modegiganter erobrer markedet!

Zalando overtager om dig: nye modegiganter erobrer markedet!

Den 11. juli 2025 har der fundet betydelige ændringer på online -modemarkedet. Online -giganten Zalando har afsluttet overtagelsen af om dig og har nu 91,45 procent af selskabets aktiekapital. This transaction was approved by the EU Commission at the beginning of the month and is a big step for Zalando, which had taken a takeover offer of around 1.1 billion euros in December 2023 to take over.

About You, founded in Hamburg in 2014 as a subsidiary of Otto, remains geared towards young customers and wants to continue working with influencers. Grundlæggerne af om dig, Tarek Müller, Sebastian Betz og Hannes Wiese er stadig involveret i virksomheden og er aktive. Salget af omkring dig i regnskabsåret 2022/2023 var omkring 1,9 milliarder euro, og virksomheden beskæftiger 1.250 mennesker.

strategiske mål og forventninger

Zalando planlægger at øge salget af den nyoprettede gruppe af virksomheder i 2028 med et gennemsnit på fem til ti procent om året. In addition, Zalando hopes to achieve an additional operational profit of 100 million euros per year through synergies in corporate customer business. Virksomheden ønsker specifikt at imødegå konkurrenten Shein, der er kendt for sine billige produkter fra Kina.

Zalando, which was founded in Berlin in 2008, can look back on over 50 million active customers in 25 European markets and is currently generating sales of around 10 billion euros with a profit of 83 million euros. Virksomheden drager fordel af et stærkt samarbejde med forskellige mærker, der er en del af dens strategi for at styrke markedspositionen.

markedsudvikling og konkurrencedygtig situation

The online fashion market in Germany achieved sales of around 185 billion euros in 2023, and the forecasts indicate further growth to 298 billion euros by 2028. Zalando and ABOUT YOU are the main actors in this dynamic market, whereby Zalando is considered one of the most sales-strong online shops in Germany with sales of 2.3 billion euros.

Konkurrencen i branchen forbliver hård. H&M følger med salget af 617 millioner euro og overhalede Zalando sammenlignet med året før. Shein, on the other hand, has increased its revenues in Germany by 49% to around 2 billion euros and has climbed to 7th place in the fashion market. In view of these developments, interactive marketing strategies, in particular through influencers, are crucial because 40% of online shoppers buy fashion items that are advertised by such people.

The takeover is seen as an opportunity by both companies to continue growing in the increasingly competitive market for fashion and clothing and pursuing innovative approaches to customer addressing.

For more information on this topic and the development of the fashion industry in Germany, read more on rbb24 , Tagesschau and Statista .