Treptow-Köpenick in the running: AI project nominated for tourism award!

Treptow-Köpenick in the running: AI project nominated for tourism award!

The Treptow-Köpenick district office is drawing attention to an exciting development in German tourism. The Treptow-Köpenick tourism association launched its project “A Bed in the Green – Sustainability Meets AI” and was nominated for the German Tourism Prize 2025 for the first time. The prize honors pioneering projects in German tourism and will be awarded on November 19th in Saarbrücken. A public pitch will take place on September 10, 2025, where the nominated projects will be presented and the best ideas will be voted on. This emerges from a press release from berlin.de.

The project addresses the digital transformation of tourism over the last three years by transforming simple contact management into personal dialogues. Mathis Richter, managing director of the tourism association, emphasizes that the artificial intelligence (AI) developed is able to address guests more individually based on their interests. To date, over a million pieces of qualitative data on guest preferences have been collected. An important part of the project is also the ecological commitment, which is combined with the latest AI technology.

Public pitch and audience voting

The public pitch on September 10, 2025 is an important opportunity to bring the prize to Berlin. The Treptow-Köpenick association competes with established tourism organizations, including the Mecklenburg-Western Pomerania Tourism Association and Bayern Tourismus Marketing GmbH. Citizens are invited to follow the event online and to vote for their favorite projects in the audience voting that follows. The association's presentation will take place between 11:45 a.m. and 12:00 p.m., while voting begins at 12:30 p.m. at the latest.

District mayor Oliver Igel supports the association and emphasizes the need for digitalization in tourism. The competition not only promotes innovation and sustainability, but also highlights the role of digitalization, which is becoming increasingly important in German tourism. This promotes a new type of interaction between guests and tourism providers.

Diversity and innovation in German tourism

As part of the German Tourism Prize 2025, a large number of innovative projects will be presented that reflect the strengths and challenges of the industry. In addition to “A Bed in the Green,” there are other notable ideas such as the “DZT Mixed Reality App,” which facilitates access to UNESCO World Heritage sites, and “Crafted in Bavaria,” a digital exhibition about Bavarian crafts that enriches other projects. This diversity shows how German tourism is preparing for the future. Sustainability also plays a critical role here.

The German National Tourist Board (GNTB) pursues a comprehensive sustainability strategy that is influenced by current challenges such as climate change and digitalization. This strategy is supported by the global “FEEL GOOD” campaign, which promotes sustainable offerings and promotes responsible travel. What is important is the integration of AI technologies, which should improve efficiency and user experience in tourism. This makes it clear how the implementation of smart solutions not only supports environmentally friendly approaches, but also increases tourism added value, as explained on germany.travel.

Overall, the award and the participation of the people of Treptow-Köpenick in this competition open up new perspectives for sustainable and digital tourism in Germany, the development of which can be actively followed and supported by the public.