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Tedi conquers the discounter market: 84 new branches in East Germany!
Tedi is expanding in Germany: 84 new branches under Pfennigpfeiffer open in Berlin and other federal states.
Tedi conquers the discounter market: 84 new branches in East Germany!
The world of discounter is in turmoil! With Tedi, the apparently small but agile growing provider, the competition in the non-food sector becomes even more exciting. Tedi, who runs over 2,000 branches in Germany and would like to expand to 5,000 by 2026, has recently taken an important step. The company has announced the takeover of 84 branches of the battered competitor Pfennigpfeiffer in the East and South German federal states. So Tedi will now be present in Berlin, Brandenburg and other federal states. These shops are initially continued under the name Pfennigpfeiffer, as reported Berlin Live . A big advantage for the employees is that they can keep their jobs.
action remains in the race
In the meantime, the discounter action, a subsidiary of Dutch Action Holding B.V., remains the undisputed leader in the non-food segment. Driven by expansive growth plans, Action currently operates 550 branches in Germany and plans to increase the number to a total of 1,400 by 2026. The company is already operating 2,755 shops all over Europe and offers an almost infinite selection of an average of 6,000 articles, including many bargains for less than one euro. The dynamic product range-150 new products are added every week-is part of the so-called "action formula", as the CEO Hajir Hajji explains, who herself entered the company as a cashier, as Manager Magazin summarize.The non-food market for discounter is more intense than ever. Tedi and Action are struggling to win the favor of buyers and promise that more will be on the offer board in the future. The pressure on the established brands such as Aldi and Lidl grows.
Berlin Live