Artificial intelligence in marketing: Catch wins the first Ki Bootcamp
<p> <strong> Artificial intelligence in marketing: Catch wins the first Ki Bootcamp </strong> </p>
The breathtaking victory of Catch
The Marketing Tech Summit 2024 caused a sensation - and not only because of the impressive location in the Bolle Falling in Berlin! Over 400 marketing managers, CMOS and experts cheered when Catch secured the title as the winner of the very first Ki Bootcamps. The atmosphere is electrifying and the competition is hard, but Catch has prevailed with a groundbreaking concept that raises artificial intelligence in retail to a completely new level!
an exciting live voting
The heart of the competition was a gripping live audience voting that took place on October 9, 2024. During these crucial moments it was all about everything! The spectators were able to experience the innovative solutions of the finalists directly and give their vote. Catch not only convinced the expert jury of 21 industry professionals, but also the audience with her revolutionary "anonymous offline cookie for stores". This technology could significantly personalize and optimize the shopping experience in inpatient trade-a real gamuchang for supermarkets and retailers!
Before Catch could slip into the winner's role, the star applicant had to compete against strong competitors. Signatrix and 7Learning also contributed innovative solutions and showed how AI can influence the buying behavior. Signatrix develops a platform to minimize losses in retail, while 7LEARNINGS automated pricing and thus optimizes marketing fulfillment.
The meaning of the Ki Bootcamps
With the introduction of the Ki Bootcamps, a new format on the marketing tech Summit, the Marketing Tech Lab has created a stage that gives dynamic start-ups the opportunity to present their ideas and network with established industry leaders. Dr. Ralf Strauß, Managing Partner of Marketing Tech Labs, underlines the importance of this initiative: "We want to offer young companies the opportunity to present their innovative approaches to a broad audience and thus actively shape the future of marketing."
Indeed, the Marketing Tech Summit 2024 offered an intensive exchange among experts from the fields of marketing, technology and AI. From inspiring keynotes to practice-oriented breakout sessions-the event was a melting pot of creative ideas and solutions, with more than 70 top-class speakers who shared their expertise.
The entire event, which took place on October 8 and 9, has not only enriched Catch, but also the entire marketing landscape. If you want to know where to go in marketing, you should keep an eye on the next year!
About Marketing Tech Lab:
Marketing Tech Lab GmbH is a leader in the advice and implementation of projects in the field of data -driven marketing and sales. With a comprehensive benchmark study that is carried out annually, the company uses the expertise of 1,600 marketing and digital experts from the DACH region and thus covers important trends and recommendations for action.
press contact:
Mareike Milde Chief Operating Officer Marketing Techlab GmbH Sierichstrasse 8 • 22301 Hamburg Telephone: +49 (0) 40 6391 5005 Mobile: +49 (0) 151 705 857 55 Email: mareike.milde@marketingtechlab.de www.marketingtechlab.deNow the future of trade is being designed with AI - and Catch is at the top!