The 5 biggest trigger of communication crises: Insights from the PR industry
The 5 biggest trigger of communication crises: Insights from the PR industry
The world of public relations burns! False reports, secret machinations and the failure of executives-according to the brand new PR trend monitor from News Aktuell and the biggest crisis drivers are determined in communication: Miss information is the most dangerous opponents for every company!
A bombastic survey of 327 PR professionals from Germany and Switzerland proves it impressively: a third of the respondents-fabulous 33 percent! - sees false reports as the greatest risk factor. What does that mean for the companies? A critical location for everyone who moves in the communication landscape.
The top crisis triggers in view
But that's not all! 32 percent of the experts state that the secret covering of errors can drive crisis development at rapid speed. And the personal misconduct of managers? That worries 28 percent of those surveyed and is another alarm sign!
Without question, the digital space is a powder barrel! 25 percent of communication experts describe shitstorms on social media as the most dangerous threat in times of crisis. A cyber attack or other criminal acts against the company even drive 23 percent of the respondents into the crisis. The hot search for transparency becomes a struggle for survival!
About 10 percent of PR specialists see investigations by the public prosecutor or incorrect products as a threat. The violation of data protection is also an alarming signal for 10 percent. While natural disasters such as earthquakes or storms are just 6 percent of those surveyed as crisis triggers - and defamation from competitors only 3 percent - it is clear: the greatest fear comes from misconduct and misinformation!
The most dangerous triggers at a glance
- false reports & misleading information: 33%
- covering out errors: 32%
- Personal misconduct of management: 28%
- social media shit storm: 25%
- crime (e.g. cyber attacks): 23%
- lack of transparency: 22%
- failure of top management: 22%
- compliance problems: 20%
- public prosecutor's investigation: 13%
- faulty products: 12%
- Personal misconduct of employees: 12%
- data protection injuries: 10%
- economic problems: 9%
- bad working conditions: 8%
- bad service: 8%
- natural events (e.g. storm surge, earthquake): 6%
- defamation by competitors: 3%
These numbers are not just statistics - they are a wake -up call for all actors in the communication landscape! Even in the digital age, companies must be vigilant, because spreading the right information is crucial. The organization and the communication strategies must be strategically revised in order to withstand the ongoing pressure and the crisis potential.
For further exciting insights into the PR trend monitor, visit the News current blog .
About News Aktuell
News Aktuell is the key for companies that want to conquer the media landscape. The dpa subsidiary offers a platform that brings PR content to all media formats-whether classic print media or the digital power houses of the social media world. With over 135 employees, News is currently our partner for first -class public relations - and this since 1989, based in Hamburg and other locations in Berlin, Frankfurt and Munich.