Burgermeister opens in Schöneberg - enthusiasm and criticism united!

Burgermeister opens in Schöneberg - enthusiasm and criticism united!

Grunewaldstraße/Akazienstraße, 10823 Berlin, Deutschland - In Berlin, burgers enjoy growing popularity. Numerous burger shops, including the established Goldies and Burgermeister, have started to spread their branches all over Germany. Burgers, a company that has been successful in a former public toilet since it was founded in 2006, also has ambitious expansion plans that go beyond the borders of Berlin. In particular, an expansion to several European countries and to the United States is planned.

With the opening of a new branch in Schöneberg, located on Grunewaldstraße/Akazienstraße, Burgermeister tries to further establish its brand. This branch was accommodated in a former Gyros snack and has already received violent criticism from customers. The outdoor image of the new shop is already adorned with a high degree of dissatisfaction, which is reflected in insults on the roller shutter and negative online comments on the expansion strategies.

criticism of the new branch

The symptoms about increased prices and a deteriorated service are particularly noticeable. While the original branch at the Silesian goal is consistently evaluated by customers, it remains open whether the negative reactions to the Schöneberger branch could affect the expansion plans. Burgermeister also pursues an exclusive partnership with Uber Eats, which began in February 2022 and led to a record day at the Kottbusser Tor with 585 orders, which temporarily led to system failures.

In order to meet the high demand, some Burgermeister branches have extended their opening hours into the evening. In Berlin itself, there are now ten locations after this further expansion, including the latest openings on Alexanderplatz and Warschauer Strasse. In addition, a large flagship store that will extend over two floors is planned for the end of the year.

international plans and sustainability

The plans of masters not only provide for an expansion to other German cities such as Leipzig, Munich, Hamburg and Cologne, but also an international expansion. The first branches in Greece and Great Britain are to be opened in 2023, followed by expansions to the United Arab Emirates and the USA.

The construction of a central production facility in Berlin-Tempelhof is planned for the future production chain, which will include an area of ​​3000 square meters. Here all ingredients are freshly prepared in their own kitchen and bakery. The patties are made exclusively from beef by pasture animals that are fed with Irish grass, while the burger buns come from the company's own bakery.

It remains to be seen how the expansion of masters will develop and whether the negative feedback on the new branch in Schöneberg will influence the future project of the company. Meanwhile, the competition on the market does not remain idle, and masters will continue to be required to ensure both the quality and service.

For more information and current news about masters you can visit the Burgermeister website or the berliner Live call up.