40 ° or less: This is how cold underwear contributes to climate protection!

A cool change in washing behavior! The sensational initiative #wirtruhrrunter from Ariel and WWF Germany impressively shows how a small change can have a great effect. In the past two years, people in Germany have saved more than 115,000 tons of CO2 emissions by simply rethinking! How? By washing your laundry at lower temperatures, such as about 30 ° C and less. A revolutionary change that not only protects the environment, but also relieves the budget!

The latest data from the Collaborating Center on Sustainable Consumpto and Production (CSCP) show that the average washing temperature has been reduced from 43.2 ° C to 42.2 ° C in 2022 since the start of this impressive campaign. A clear progress for climate protection and the environment!

over 115,000 tons of CO2 saved!

Gabriele Häß , Managing Director Communication & Sustainability at Procter & Gamble, emphasizes that the joint initiative shows that laundry washing can also be environmentally friendly: "Together, people have saved over 115,000 tons of CO2 emissions. This proves that behavioral changes are possible and have a positive effect!"

How does that sound: With every laundry a contribution to climate protection and also saving money? The environmental protection organization WWF Germany, represented by Heike Vesper , appeals to rethink the usual washing habits. "Waudutins have often been consolidated for years. We want to make people clear that this little change helps the climate and also brings personal advantages," she explains.

The destination until 2025: Wash the laundry!

The big goal of the initiative is clear: by 2025, the average washing temperature of 43.2 ° C is to be reduced by 3 ° C - a challenge that is tackled with combined forces. Both Ariel and WWF want to reach even more people in the third year of the initiative and convince of the advantages of cold wash. The time to act is now!

About the website www.wirschlußenrunter.de Interested parties can discover more information about the initiative and the positive effects of cold laundry.

Overall, the #turning-into-circuit initiative impressively shows that each individual can make a difference. Simple measures not only spare your own wallet, but also our planet. The future belongs to the cooler - join the pioneers!

About Procter & Gamble

Procter & Gamble (P&G) combines a strong portfolio of leading brands such as Ariel, Pampers, Gillette and many more. The company works in over 70 countries worldwide and is committed to innovative solutions for the benefit of consumers and the environment.

About WWF Germany

WWF Germany is part of the global WWF network, which has been committed to protecting nature and preservation of biological diversity for over 60 years. Numerous projects and partnerships actively fight for environmental problems.