Future of corporate communication: First -class lectures in Darmstadt

Future of corporate communication: First -class lectures in Darmstadt

The world of corporate communication is about to change! The Theory practice dialogue of the Darmstadt University of Applied Sciences, exclusively supported by the Prmagazin, opens an exciting online lecture series with the explosive title in the winter semester 2024/25: "Transformations in corporations: tasks and perspectives of corporate communication" . On Friday, November 1, 2024, the starting shot for a discussion that deals with the challenges and future visions in the communication landscape.

In a time when companies are in a constant transformation process, the pressure is greater than ever! The German economy is struggling with stagnating economy, shortage of skilled workers and an increasing number of bankruptcy - even with former industry giants such as Volkswagen, their employment guarantees. The need for effective corporate communication could not be more pressing.

A look at the blockbuster lectures

The online lectures are a must-see for everyone who works in the communication industry. Here is an overview of some top -class speakers and their topics:

• 1. November 2024, 10:30 a.m.- Carolin Amann : "Diversity: extension of competence, artificial intelligence, key figures: trends in DIB communication"
• 15. November 2024, 10:30 a.m.- Bernhard Fischer-Appelt : "Communication in the affect time: Experience as a strategy"
• 29. November 2024, 10:30 a.m. - Nina Wenzl : "Responsible growth and sustainability communication at Mars"
• 20. December 2024, 10:30 a.m. - Prof. Dr. Alexander Gutzmer : "Shaky grounds. How the crisis forces the realestate industry for transformation"
• 17. January 2025, 10:30 a.m. - Wigan Salazar : "Companies must become more political - communicators too"
• 24. January 2025, 10:30 a.m. - Prof. Dr. Ulrich Bihler : "Sustainability for corporate communication in stormy transformation times"
• 24. January 2025, 12 p.m. - Prof. Dr. Christof Ehrhart : "Communication management as a orientation function in times of fundamental change"

With this impressive line-up it becomes clear that corporate communication is more than ever under pressure to adapt and to think again. Every lecture discusses how communication professionals support managers, motivate employees and achieve the young generation.

For communication professionals, the Prmagazin, the leading journal for the industry in German -speaking countries, is the first point of contact. With exclusive insights that have been offered since 1975, it is indispensable for everyone who wants to make a name for themselves in the world of communication.

The online communication of the Darmstadt University of Applied Sciences also offers comprehensive training in digital communication. Here students learn the latest trends and techniques to be successful in the dynamic world of communication.

be there when the future of corporate communication is unfolded in bright colors! Further information on the individual lectures can be found on the official pages of the Darmstadt University of Applied Sciences and the Prmagazin.