Vuse starts design cooperation with Julian Daynov for exclusive fashion accessory
Vuse starts design cooperation with Julian Daynov for exclusive fashion accessory
Unleash the Power of Creativity - that is the motto of the Vuse brand, which makes you tangible with selected collaborations with artists from music, lifestyle and fashion. The trend scout and creative director Julian Daynov were selected as a collaboration partner for 2024. Together with Vuse, Daynov designed an exclusive fashion accessory, matching the motto "Unleash the Power of Creativity". The accessory is both fashionable and functional and consists of recycled leather.
The design process was inspired by the three fruity Vuse Sommer Flavors - Blueberry Ice, Berry Watermelon and Watermelon ICE. The accessory is characterized by timeless design and high quality. It gives every look a touch of summer. Jana Deininger, Consumer Experience PR & Social Media Manager at BAT, is enthusiastic about the collaboration with Julian Daynov and praises his skills as a trend expert.
The IT-Piece will be unveiled and presented on July 3, 2024 at a dinner event in Berlin. The innovative fashion trendsetter Julian Daynov has achieved international recognition through his collaboration with global fashion brands and retail chains as creative director, designer, trend analyst and brand scout. He heads an office for brand strategy in Berlin and supports renowned brands and aspiring talents in the areas of trend forecasts, business development, transformation management and global communication. Daynov is known for its distinctive and eclectic personal style and philosophy about fashion beyond gender constructions and is often celebrated on fashion Weeks.
vuse is a leading global vaping brand that stands for premium design and innovative taste experiences. With Vuse there is no tobacco, no ashes and no smell of smoking. The brand has an estimated market share in the measured retail turnover for e-cigarettes in the USA, Canada, France, Great Britain and Germany.
The Accessory by Julian Daynov for Vuse is an exciting cooperation between a renowned fashion expert and an innovative vaping brand. It combines creativity, functionality and sustainability in a unique fashion accessory.
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