Razor takes over leading Amazon aggregator Perch-consolidation of the e-commerce market | Razor Group increases position as the global aggregator (100 characters)
Razor takes over leading Amazon aggregator Perch-consolidation of the e-commerce market | Razor Group increases position as the global aggregator (100 characters)
The Razor Group, a Berlin company, took over the leading American Amazon aggregator Perch. With this acquisition, the Razor Group is strengthening its position as the world's leading aggregator of consumer brands on online marketplaces. The takeover of Perch is part of Razor's consolidation strategy and enables the company to increase its turnover to over $ 1 billion. The Razor Group will now manage a range of over 40,000 products of important and popular brands via more than 30 online marketplaces and direct sales channels in more than 10 countries.
In addition to the takeover, Razor announced a Series D financing round, which is led by Presight Capital. Investments are to be used for further investments in Razor's technological infrastructure. In particular, developments in the field of artificial intelligence (AI) and large language models offer opportunities to automate trade processes between consumers and manufacturers.Tushar Ahluwalia, CEO of the Razor Group, emphasized the importance of the partnership with Perch and the focus on the western answer to Chinese C2M platforms such as Temu and Shein. Chris Bell, CEO of Perch, added that the union of the best technologies and talents of the two companies creates a clear global platform for the next phase of consolidation and growth.
The Razor Group was founded by the series founders Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury and Dr. Oliver Dlugosch founded. The company is pursuing a technology -oriented approach and sells high -quality consumer products on leading marketplaces worldwide. Perch is also a technology-oriented trading company that acquires and operates Amazon FBA and other online brands. With its wide-ranging portfolio in different categories, Perch has already established himself as the market leader in the US Amazon aggregator segment.
Presight Capital is a leading venture capital investor who supports ambitious founders in various sectors. The investment company, which was founded in 2019 by Christian Angermayer and Fabian Hansen, invested in more than 70 companies and carried out several portfolio exchanges.
Contact:
Ben li
Vice President, Group Finances and M&A
ben.li@razor-group.com
Source: Press release of the Razor Group, March 8, 2024
Table: (if relevant)
| Company | Razor Group | Perch |
| ———————- | --—————————————————
| Foundation year | - | 2019 |
| Headquarters | Berlin | Boston, USA |
| Number of marketplaces | Over 30 | - |
| Sales countries | More than 10 | - |
| Sales goal | Over $ 1 billion | - |
| Financing round | Series D | - |
| Main investor | Presight Capital | - |
| Area | E-commerce | Trade |
| Technology platform | Yes | Yes |
| Product categories | - | House & living, sports, health, toys |
| Business model | Consumer brands aggregator | Acquisition and operation of Amazon FBA and other online brands |
| Market leader | Worldwide | US Amazon aggregator segment |
| Management | Tushar Ahluwalia (CEO) | Chris Bell (CEO) |
Source: razor group/ots