Audiotainment Südwest's radio station reach over 5 million listeners in southwestern Germany
Audiotainment Südwest's radio station reach over 5 million listeners in southwestern Germany
With the four radio stations BigFM, RPR1., Radio Rainbow and Rainbow 2, Audiotainment Südwest GmbH has again exceeded the 5 million limit in the current media analysis MA 2024 Audio I. A total of 5.04 million listeners switch on the programs a day. According to the program manager Valerie Weber, stability is the most important new benchmark in Radio 2024, as the competitive environment in the audio area is constantly growing. The growth of 12 percent is particularly worth mentioning among the listeners per day of the broadcaster "Rockstar of Regenbogen 2".
The radio station BigFM remains the strongest national youth brand from the southwest, with 2.1 million listeners per day and a broadest audience of 5.6 million listeners. RPR1. Stabilizes its private market leadership in Rhineland-Palatinate, although it has slight losses to 1.2 million listeners per day. In the advertising-relevant target group of the 14-49-year-old, the broadcaster increased by almost 5 percent in the average hour. Radio Regenbogen is again the most heard private broadcaster in Baden-Württemberg with 1.3 million listeners a day. With the new offer "80s, 90s Rock" Regenbogen 2 increases its listeners to 366,000 listeners per day and is one of the most successful local transmitters in Baden-Württemberg.
The Audiotainment Südwest GmbH & Co. KG is responsible for the production and strategic development of radio programs BigFM, RPR1., Radio Rainbow and Rainbow 2. With a total of 5.041 million listeners a day, the company reaches listeners in Baden-Württemberg, Rhineland-Palatinate, in Saarland, in North Rhine-Westphalia, in large parts of Hesse, in Lower Saxony, in Hamburg, in Bremen and in Berlin and Brandenburg.
__ Table of radio stations and their number of listeners per day: __
| Sender | Hörer a day |
| ——————– | ————— |
| bigfm | 2.1 million |
| RPR1. | 1.2 million |
| Radio rainbow | 1.3 million |
| Rainbow 2 | 366,000 |
The Audiotainment Südwest GmbH & Co. KG is based in Mannheim and with its programs also reaches a large online audience of 11.989 million online audio sessions per month. The company thanks all listeners in the southwest for their loyalty and the entire team for their commitment and creativity.
Source: Press Release
The Audiotainment Südwest GmbH & Co. KG
Dudenstraße 12-26, 68167 Mannheim
+49 172 3822469
presse@atsw.de
www.audiotainment-suedwest.de
Audiotainment Südwest GmbH & Co. KG, Dudenstraße 12–26, 68167 Mannheim, AG Mannheim, HRA 709695
PHG: Audiotainment Südwest Verwaltungs-GmbH, AG Mannheim, HRB 737166, VAT IDN.: DE338299238 Management: Kai Fischer (Chairman), Tobias Heger, Valerie Weber
Data protection information: The company respects the private and personality sphere of users and acts according to the statutory data protection regulations. Further information on data protection and the rights of the users can be found on the company's website.