New timekeeper day Heuer brings a breath of fresh air to Formula 1!

New timekeeper day Heuer brings a breath of fresh air to Formula 1!

Formula 1 crowns a new timekeeper! From 2025, the renowned luxury brand Tag Heuer will appear as the official timekeeper in the premier class of motorsport and will replace the previous partner Rolex, who has been at the clock for over 13 years. This exciting announcement, which was made by Motorsport-Tal.com and Berlin Live , the fans will surely be fascinated in the coming season.

With the move to day this year, a financial upswing for Formula 1. According to reports, the newly announced partnership between Formula 1 and the LVMH group, which includes the day this year, could include an investment volume of up to one billion euros. LVMH is the largest manufacturer of luxury goods worldwide and already has sponsorship contracts in other large sports areas, from the Olympic Games to the FIFA World Cup. F1 boss Stefano Domenicali said extremely positively about this development and emphasized that Tag Heuer was a perfect partner with her focus on innovation and precision. The deal is considered a prelude to a collaboration that is supposed to celebrate the 75 years of Formula 1.

A look back at the long history

Tag Heuer is no stranger in Formula 1. The brand has been active in motorsport since 1969 and had partnerships with well -known teams such as Ferrari and Red Bull. This fruitful connection to racing history makes the decision to choose Tag this year as a new timekeeper. The managing director Antoine Pin emphasized the honor of being connected to the time measurement in Formula 1, and pointed out that sport is characterized by mental resilience and innovation - properties that also embodies day Heuer.

Fans can therefore look forward to an exciting time in Formula 1, with the new partnership, which could enrich the exciting racing history and strengthen the financial foundation of the entire series. The course for the future is set!

Berlin Live