New standard for data -based personas: DIN Spec 33462 revolutionizes marketing
New standard for data -based personas: DIN Spec 33462 revolutionizes marketing
A pioneer step in Germany! The revolution in marketing and recruiting is here: The first DIN-Spec for data-based personas was published!
The German Institute for Normung e.V. (DIN) has launched a groundbreaking standard in cooperation with the persona institute and the leading personnel marketing agency Raven51: DIN Spec 33462! This makes the way in which companies strategically address target groups, raised to a completely new level.
This innovative DIN Spec defines a clear, comprehensive approach to create data -based personas and lays the foundation for more consistency, transparency and efficiency in practice. A truly monumental step that could turn the marketing world upside down!
What is a DIN-Spec?
But what exactly is behind this DIN-Spec? Well, it is the direct path to establish scientifically sound standards in everyday business and form the basis for a DIN standard. After months of intensive exchange within the DIN Spec consortium, the spec is now available for download via DIN Media!
The relevance of this publication can hardly be overestimated. As Stefan Rippler, Managing Director of the Persona Institute, emphasizes: "Data-based personas are the key to a really custom or candidate-centered way of working." There is a lot of talk about the importance of data, but now there is finally a uniform guide for implementation.
The way to more clarity and uniformity
Udo A. Völke, CEO of Raven51 AG, emphasizes that DIN Spec helps companies and institutions to achieve measurable results faster. "This leads to sustainable economic success!" This methodology combines data -driven analyzes with clearly defined criteria, which means that marketing decisions can no longer be made according to the gut feeling, but on the basis of solid data!
Prof. Dr. Branko Woischwill, another member of the consortium, speaks plain text: "Standardization in the field of data -based personas not only ensures clear processes, but also creates confidence in the method and its results." These findings are not only relevant for marketing, but also for HR managers and recruiters who focus on the development of candidate personas. At a time when specialists are sown, this data -based approach is worth gold.
The DIN Spec 33462 is now available free of charge and can be downloaded from the corresponding link. Concentrate on the numbers and bring your company to the fast lane!
The Persona Institute is the first address in Germany when it comes to practical use (data -based) personas. With an advanced software-as-a-service (SaaS) solution, companies can better understand their target groups and thus create tailor-made customized experiences.
raven51 sets standards in personnel marketing with over 50 years of experience and experts at three locations. This agency is a strategic partner for everyone who wants to play ahead in terms of employer branding, job advertising and talent attraction strategies in the digital age.
Wouldn't you like to be one step ahead of the competition? The future of target group -friendly communication has started - take the opportunity!