New initiative of Ottobock: The 'Unofficial Discipline' for more accessibility

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Discover the "The Unofficial Discipline" initiative by Ottobock, which was founded on the occasion of the Paralympic Games in Paris. This symbolic discipline makes the everyday challenges of people with disabilities visible and calls on a dialogue about accessibility. Learn how athletes and brand ambassadors share their stories to reduce barriers in everyday life. Support the movement under the hashtag #unofficialdiscipline!
Discover the "The Unofficial Discipline" initiative by Ottobock, which was founded on the occasion of the Paralympic Games in Paris. This symbolic discipline makes the everyday challenges of people with disabilities visible and calls on a dialogue about accessibility. Learn how athletes and brand ambassadors share their stories to reduce barriers in everyday life. Support the movement under the hashtag #unofficialdiscipline! (Symbolbild/MB)

the \ “Unofficial Discipline \”: An initiative for more accessibility

In a time when the world looks at the Paralympic Games in Paris, the Ottobock company launched a remarkable initiative: the "unofficial discipline". This symbolic discipline focuses on the daily challenges of people with disabilities and aims to increase the visibility of these often invisible barriers.

Martin Böhm, Chief Experience Officer at Ottobock, emphasizes the importance of this initiative: "Our common ground in competition is not limited to medals; it is the real living conditions with which people with disabilities have to fight every day." He further explains that this "discipline" is made up of everyday hurdles - from defective elevators to narrow doors to social prejudices. These problems often remain unnoticed and touch about 1.3 billion people worldwide, which corresponds to approximately 16 percent of the global population.

to sharpen the perception of such barriers is the declared goal of Ottobock, and this is done by a comprehensive campaign that becomes visible during the Paralympics in Paris. Posters and video projections are installed in public locations, the slogans such as "Can We Break The Record for Breaking Barriers?" contain. These messages stimulate the public conversation and invite people to deal with the challenges that people have to face with disabilities.

A central aspect of the campaign is the inclusion of more than 20 Paralympic athletes and 50 brand ambassadors who share their personal experiences about social media. Under the hashtag #unofficialdiscipline, they report on their daily “competitions” and encourage others to also participate in this exchange. This not only promotes awareness, but also creates a community that supports and informs each other.

The topics of accessibility and social inclusion are now not only relevant in urban areas, but are also integrated into political discourse on a broader basis. Ottobock's initiative could give an important impetus to further drive these topics. Böhm illustrates that the campaign ends not only in Paris, but should also be extended to other European and American cities in the future. "Barrier mining is not the goal of a short race, but requires continuous effort and commitment."

Finally, it can be said that the "unofficial discipline" is much more than a symbolic action. It is a significant step on the way to an inclusive society that recognizes and takes the voices and challenges of people with disabilities seriously. The competition for accessibility may not be given official medals, but is invaluable for the everyday life of many people and invites us to actively participate in a change.

For further information and support of the initiative, interested parties can visit the official Ottobock website.