McDonald's announces partnership with Initiative Animal Welfare and shows deep insights on the IGW

McDonald's announces partnership with Initiative Animal Welfare and shows deep insights on the IGW

As a Berlin citizen, I welcome the commitment of McDonald’s Germany for more sustainability and animal welfare, which was announced at the International Green Week in Berlin. Future cooperation with the Tierwohl (ITW) initiative is particularly interesting, which aims to make an important contribution to improving animal husbandry in Germany.

McDonald’s Germany has announced that it has committed to obtaining certain raw goods from 2024 exclusively from Germany. This is a clear commitment to German agriculture and makes an important contribution to achieving the company's sustainability goals. The eggs for products in the breakfast range as well as the cow's milk for shakes, ice cream and the coffee specialties are already 100 % come from Germany.

A particularly interesting aspect is the "Best Beef" program, which McDonald’s already developed in 2010 together with the German agricultural and meat industry as well as science. This program aims to promote good agricultural practices and to improve animal husbandry and animal health. The increase in the useful life of the cows also has a positive effect on the climate balance of milk and meat.

The visitors: Inside the International Green Week, the opportunity to take a market walk at the McDonald’s Germany stand in Hall 3.2 and learn where the raw goods come from and what contribution the company makes in terms of sustainability.

Overall, the commitment of McDonald’s Germany is an important step in the right direction for more sustainability and animal welfare. Cooperation with the animal welfare initiative and the increased focus on German raw goods are positive developments, which hopefully also encourage other companies in the catering industry to take similar measures. As a citizen of Berlin, I am happy to see that large companies like McDonald’s perceive their responsibility and make their contribution to a more sustainable future.

In addition to the information from the basic article, there are some local aspects that may be of interest. For example, a table with information about the number of McDonald’s restaurants in Berlin and their operating systems with regard to sustainability and animal welfare could be helpful. Historical facts about the relationship between McDonald’s and Germany could also provide readers interesting background information.

Source: mcdonald’s germany / OTS