District Court Berlin prohibits Best Western Hotel chain 'climate -neutral' advertising

District Court Berlin prohibits Best Western Hotel chain 'climate -neutral' advertising

Climate lawsuit of German environmental aid successfully: Hotel chain Best Western has to change advertising

A court in Berlin has decided that German Hospitality Management GmbH, the company company of the Best Western Hotel chain, is no longer allowed to advertise its hotel nights as "climate-neutral" or "CO2-neutral". This is the result of a procedure that was strained by the German Environmental Aid (DUH).

The DUH calls for Minister of Justice Buschmann a quick and comprehensive ban on environmental statements that are justified with alleged compensations of CO2 emissions.

The Federal Managing Director of DUH, Jürgen Resch, explains: “Anyone who sells their hotel accommodation as allegedly climate-neutral without explaining sufficiently how this supposed climate neutrality is achieved. To be ignored. Emission reductions are not allowed to buy their responsibility further.

This decision of the court represents an important step towards more transparency and truth in the area of ​​the environmental statements of companies. It shows that climate neutrality must not simply become a selling point without the underlying measures and compensations based on scientific knowledge. Consumers have the right to be informed correctly and companies have to take responsibility for their emissions.

It remains to be seen whether other companies will rethink their advertising practices and rely on an honest and understandable representation of their environmental measures. This is the only way to ensure an actual reduction in CO2 emissions and a more sustainable future.