jcdecaux strengthens external advertising in Central America by IMC takeover

<p> <strong> jcdecaux strengthens external advertising in Central America by IMC takeover </strong> </p>

In a sensational step that will turn the advertising landscape upside down in Central America, JcDecaux SE, the giant among the outdoor advertising companies, has taken control of IMC, one of the leading providers in this region! This is a strategic merger that not only strengthens the market position of JCDECAUX, but also sets completely new standards in external advertising.

On October 1, 2024, the company announced that it acquired a 70%share of IMC. IMC, active in Costa Rica since 2004, is the undisputed market leader in outdoor advertising and offers a crowd of around 4,000 analog and digital advertising space. This takeover marks the beginning of a new chapter for outdoor advertising in Central America.

strong joint venture is formed!

The old shareholders of IMC have exchanged their 30% of the shares for 9% participation in a new joint venture that will bundle JCDecaux's activities in Central America. Now the joint venture belongs to 51% JcDecaux SE - a change of power that will significantly change the dynamics of the market!

With representations in six countries - Guatemala, Panama, Costa Rica, El Salvador, Honduras and Nicaragua - the successful IMC expansion strategy under the roof of JCDECAUX is further promoted. The competition on this emerging market, which is characterized by high mobility and a Veloce digital transformation, becomes more intensive than ever!

Central America, with its population of 51.7 million and estimated advertising spending of over $ 2.2 billion, is an Eldorado for outdoor advertising that lags behind the global average for advertising shares. After the merger with Grupo Publigrafik in November 2023 and the acquisition of IMC, JCDecaux will not only increase the market shares, but also offer innovative, data -based advertising solutions for the industry.

exclusive insights and valuable strategies!

Marco a Robert, Associate Director of IMC, was enthusiastic about the latest partnership: "We are confident that we can shape the future of outdoor advertising in Central America with JCDecaux at our side!" This combination of the expertise will lead to new solutions for advertising companies that are based on precise performance indicators.

Jean-François Decaux, Co-CEO from JCDECAUX, added: "The fusion with IMC is a big step for our presence in Central America and enables us to expand our successful business model in Costa Rica." With this merger, the two companies can not only win market share, but also revolutionize the advertising landscape and come up with innovative approaches for their customers.

The future of outdoor advertising is now! The merged forces from JCDECAUX and IMC promise to give the region of Central America fresh impulses and at the same time to exploit the potential of a dynamic advertising industry. The growing interest in innovative advertising solutions could have a positive impact on the entire industry and open up new opportunities.