Fireworks before New Year's Eve: Lidl and Penny shock customers!

Fireworks before New Year's Eve: Lidl and Penny shock customers!

In a surprising turn, Lidl, Penny and other discounters offered an astonishing selection of fireworks items in the first week of December. This decision not only amazed many customers, but also raises legal questions, since the sale of New Year's fireworks in Germany is legally limited to the last three days of the year. According to Berlin Live , the sale of rockets and böllern is usually only permitted on December 29, 30 and 31, but the markets surprised with an assortment from table fire and other small pyrotechnic products as early as December 2. However, the articles offered were not the traditionally approved New Year's fireworks, since it is a youth fireworks, the sale of which is allowed all year round.

already fireworks before Christmas?

customers who wanted to expect the purchase of rockets in the past were warned in good time that the "real" New Year's Eve bangs are only available in the last days of the year. This not only causes irritation among buyers, but also leaves the question open whether the discounters violate applicable laws. The current offers that can be found in the Lidl prospectus show a variety of fireworks items that are optimal for festive occasions but are not intended for the turn of the year. In the coming weeks, the new brochures will also advertise the traditional Lidl offers, which range from baked goods to action articles, such as the 2+1 free action on Laugeneck or special price campaigns on Dr. Oetker-pizza, such as prospekt.com reported.

These developments are particularly interesting in the context of the upcoming holidays and show how the discounters adapt their marketing strategies. While Lidl with weekly offers ranging from food to seasonal products, tries to efficiently inform customers, the early offer of fireworks ensures lively discussions about legal framework conditions and customer requests. Ultimately, it will only be a matter of time for the final sales figures and the customer acceptance of this new offer.