Conscious buying: consumers rely on high -quality dermocosmetics
Conscious buying: consumers rely on high -quality dermocosmetics
The world of cosmetics is becoming more and more demanding - and German consumers: inside are more chartered than ever! contamination such as microplastics, questionable parabens and harmful mineral oils are the focus when it comes to buying high -quality beauty products. Thanks to an revealing study by Aposcope, we now know that the demand for better sun protection has risen in a leafstable!
In around 17,000 pharmacies in Germany we observe a clear trend: customer: Inside, more information and advice want to apply to what they apply to their skin. Statistics in particular show that the need for advice is flourishing in cosmetics and care products. The desire for quality, tolerance and special medical requirements will be louder! The teams in the pharmacies therefore call for more review in the ingredients.
The clarification of sun protection
Although sun protection is known to the most: there is a lack of detailed information. The pharmacists: According to the Aposcope study, more than 70 percent of the pharmacies have experienced staff who are specially trained to help with cosmetic concerns. Above all, pharmaceutical-technical assistant: inside (PTA) are at the forefront!
Nadine Tröbitscher, the editor -in -chief of pharmacy adhoc, emphasizes the importance of this expertise: “around half of the customers: Without a specific product request, the pharmacy - and even those who know what they want are happy to advise.” It becomes clear that pharmacies play a central role when it comes to education and advice Cosmetics and care products.
unique insights and methodology
560 people were interviewed for the current investigation in mid -August, including pharmacists: inside, branch manager: inside, PTA and PKA. The result is a valuable picture of the needs and demands of consumers: inside in the cosmetics area. Consumers: Inside are looking for clean, responsible products!
On the hunt for the perfect sun protection, the pressure on the manufacturers will increase to make the ingredients more transparent. The times when consumers: inside blindly put on the shelves are over! Now it is important to sharpen the awareness of health and environmental aspects and to offer safe alternatives.
The cosmetic revolution is in full swing! A rethink when choosing the products is not only important, but also urgently necessary. Are you ready to find out about the ingredients of your favorite products? The pharmacies are ready to help you!