ARD Mediathek remains Germany's most popular streaming platform with a growing audience

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In this article, learn how the ARD Mediathek became the most used broadcast media library in Germany in the second quarter of 2024. With strong growth in the younger and a wide range of news, documentation, series, films, shows and sports events, the media library has expanded its reach and is used every day by 2.7 million people. Also find out which formats were particularly popular and how the media library offers the best of the entire ARD. Now visit ardmediathek.de and immerse yourself in the largest streaming platform in Germany.
In this article, learn how the ARD Mediathek became the most used broadcast media library in Germany in the second quarter of 2024. With strong growth in the younger and a wide range of news, documentation, series, films, shows and sports events, the media library has expanded its reach and is used every day by 2.7 million people. Also find out which formats were particularly popular and how the media library offers the best of the entire ARD. Now visit ardmediathek.de and immerse yourself in the largest streaming platform in Germany. (Symbolbild/MB)

ARD Mediathek: The most popular broadcaster media library in Germany with a growing young audience

The ARD Mediathek also remains the most used broadcast media library in Germany in the second quarter of 2024. The increase in use among younger spectators is particularly gratifying. With a growth of 23 percent compared to the previous year, 2.7 million people use the media library a day. The proportion of 14 to 49-year-olds is currently 40 percent, which corresponds to an increase of 5 percentage points.

The ARD Mediathek is a great success. The young audience in particular shows a continuously increasing acceptance. Above all, the series formats Oderbruch , Testo , almania and The doubters . But also live events such as the ESC final and the European Football European Championship attract spectators of all ages. The games of the UEFA Euro 2024 have already been streamed live 37 million times, says Sophie Burkhardt, channel manager of the ARD Mediathek.

The documentaries in the ARD media library are also particularly successful. The four-part documentary series "We World Champion. Adventure Football World Cup 2014" is a great success with 3.7 million. The documentary "Germany. Football. Summer fairy tale 2024?" with Esther Sedlaczek, which was called 790,000 times.

The continuation of the success series "Feuer & Flamme" about the Duisburg fire brigade also achieved high number of spectators with around 2.8 million. The most viewed individual documentary was "out of service? The Gerhard Schröder Story" with 860,000 calling for the 80th birthday of the former Chancellor.

The ARD Mediathek offers a wide regional portfolio in addition to fictional and documentary content. In addition to "Feuer & Flamme", the social documentary "Welcome to Berlin" was also able to call up over 200,000 and the new reportage format "Bundesvibe", which deals with the European Football European Championship in the first edition.

In the field of fictional content, the award -winning dramedy "Die Das doubters" over a Jewish family in Frankfurt scored with 2.5 million streamviews. The five-part comedy series "Player of Ibiza" was also popular with 1.5 million, the historical drama series "Victoria" with a total of 5 million calls for three seasons and the second season of the comedy series "Almania" over Germany's most correct teacher with 3.3 million

The ARD Mediathek offers an extensive range of messages, documentation, series, films, shows and sports events. As the largest streaming platform in Germany, it combines 200,000 program content from the third, the first and the media library every day. This diverse offer can be accessed anywhere and at any time. The ARD media library is more than just streaming.

Statistics
  • range of 2.7 million daily users
  • 40 percent share of 14- to 49-year-olds
  • 23 percent growth compared to the previous year
TOP DOKUS
  • "We world champion. Adventure Football World Cup 2014"-3.7 million calls
  • "Germany. Football. Summer fairy tale 2024?" - 790,000 calls
TOP series
  • "The doubt" - 2.5 million streamviews
  • "Player of Ibiza" - 1.5 million calls
  • "Victoria" - 5 million calls for three seasons
  • "Almania" (season 2) - 3.3 million calls

Source: ardmediathek.de