Environmental neutrality in criticism: DM's advertising causes confusion

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"Erfahren Sie, wie die Deutsche Umwelthilfe (DUH) erfolgreich gegen irreführende Werbung von dm vorgegangen ist. Das Urteil über die Behauptung 'umweltneutrales Produkt' ist rechtskräftig. Lesen Sie, warum die DUH auch die neue Formulierung 'umweltneutral handeln' für täuschend hält und welche Auswirkungen dies auf Verbraucher hat."
"Learn how the German Environmental Aid (DUH) successfully acted against misleading advertising from DM. The judgment on the 'environmentally neutral product' claim is final. Read why the DUH also considers the new wording 'act in an environmentally neutral manner' and what effects this has on consumers." (Symbolbild/MB)

The German Environmental Aid (DUH) has achieved a sensational victory against the drugstore chain DM! After the last year, in which DM came under criticism for its supposedly "climate -neutral" products, a further case has now been made in a further case that concerns the misleading advertising for the products advertised as "environmentally neutral". This judgment, issued by the Karlsruhe Regional Court on July 26, 2023, violates consumer protection law, and DM has withdrawn his appeal against the judgment!

Jürgen Resch, the federal manager of the DUH, left no doubt that the chain is put into the pliers: " The promise of 'environmentally neutral' products goes far beyond the climate -recentity promise that has already been decided in all successful lawsuit. To promote action. "

The strategy of DM: deception with new terms?

Although DM no longer advertises with the controversial term "environmentally neutral product", the chain has equipped many articles with the new imprint "act environmentally neutral". The move is obvious: the old advertising switched off, but the problem remains. The DUH, on the other hand, raises the alarm and asks DM for immediate omission!

Agnes Sauter, head of the ecological consumer counseling and market monitoring of the DUH, also sharply commented on these practices: “ still suggests DM consumers an overall balanced environmental balance. This is not true. “

Environmental neutrality: A questionable promise

In its environmental neutrality assessment, DM has only considered five out of thirteen recognized environmental effects. Climate change, aquatic eutrophication, acidification, summer mug and ozone mining - these are the only categories that appear in the advertising promises! But what about the others? These environmentally polluting factors are simply hidden!

Consumers are confronted with a misleading overall picture that gives the appearance as if these products are completely environmentally neutral. A dangerous handling of the truth that not only deceives customers, but also endangers trust in the brand at dizzying heights.

The excitement about the practices of DM does not tear off. It is high time that the Federal Environment Minister Steffi Lemke effectively acts against such deception and introduces the urgently needed harder rules against misleading advertising!