Environmental aid stops Lidl's misleading advertising for supposedly biologically valuable textiles

Environmental aid stops Lidl's misleading advertising for supposedly biologically valuable textiles

German environmental aid covers Lidl with supposedly environmentally friendly textiles to

Berlin - Deutsche Environmental Aid (DUH) successfully sued the misleading advertising of Lidl Service GmbH & Co. KG before the Heilbronn district court. In printed advertising brochures for certain textile brands, the discoed giant may no longer speak of biologically valuable ingredients or their disposal as safe for biological cycles. The DUH consumer has thus protected from deception and emphasized the importance of environmental and consumer protection organizations.

The complaint of the DUH was particularly directed against the supposedly biologically valuable textiles of the brands "Pepperts!" And "Esmara/Livergy", which Lidl advertised. According to the DUH, these textiles are not environmentally friendly products because they consist of a mixture of cotton and polyester and are therefore not recyclable. The advertising that suggests the composting of such clothing harbors a major ecological problem, since the plastic it contains is not broken down in the environment. In addition, plastic fibers can release microplastics by washing and abrasion, which accumulates in the environment and affects the health of living things.

Barbara Metz, the DUH federal manager, emphasizes the need for companies like Lidl to pay attention to environmentally compatible natural materials such as cotton, fair production, longevity, recyclability and freedom of pollution. Instead of promoting questionable clothing as biologically valuable, Lidl should take his responsibility seriously for the environment and do not deceive consumers.

The decision of the court is an important step to protect consumers from misleading advertising profiles and to promote sustainability in the fashion industry. German environmental aid will continue to be vigilant and will act against companies that abuse the trust of consumers and endanger the environment. It is important for consumers to critically question what information is conveyed in advertising and to ensure that their purchase decisions are environmentally friendly.

, however, it can be noted that a company Lidl runs such a deception in its advertising. It remains to be hoped that this decision will also encourage other companies to protect the environment and health of consumers and to operate honest, transparent advertising.

Deutsche Environmental Aid has shown with this lawsuit that they are an important partner for consumers and that companies have to take their responsibility seriously for the environment. Consumers can rely on the DUH to ensure that they do not buy products that do not meet the promised sustainability standards.

The DUH will continue to play an important role in the uncovering of consumer deceences in the textile industry and make sure that companies are held accountable for misleading advertising.