Smartbroker Holding AG: exceeds sales and profit forecasts for 2024
Smartbroker Holding AG: exceeds sales and profit forecasts for 2024
Successful half -year balance of smartbroker Holding AG: A ray of hope for the financial sector
The Smartbroker Holding AG surprised in the first half of 2024: The financial results exceed the original expectations and overturn a positive light in the entire industry. This development not only affects the company itself, but also on the competitive environment in the financial services industry.
are one of the most important findings:
- sales: 25.5 million euros, about the planned 24.9 million euros.
- eBitda: 2.9 million euros, compared to the expected 0.2 million euros.
The successful figures are primarily due to the two business areas of media and transactions. A closer look at these areas shows that the company is on the right track to achieve its goals for the year as a whole.
Media area: stability and growth
In the first six months of the year, Smartbroker Holding AG experienced a positive sales development in the media sector. The second quarter of 2024 in particular proved to be dynamic, with an increase in sales of around 1.3 million euros compared to planning. A turnover of 12.3 million euros was achieved, which creates the prerequisite for an EBITDA of 2.3 million euros, about the originally planned 1.3 million euros.This growth shows how important innovative approaches and strategic decisions are in the media industry. Smartbroker Holding AG plans to use the level of sales for the remaining months as a stability factor.
area transactions: complex developments
In the area of transactions, however, the developments are more mixed: While sales of 13.2 million euros are only slightly behind the forecast of 13.3 million euros, EBITDA has significantly exceeded the planning of minus 1.0 million euros at 0.9 million euros. This positive deviation is mainly due to reduced costs in new customer marketing.
It is worth noting that the number of new customers remains behind the original planning, which makes the company's marketing strategy more important than ever in the coming months.
outlook and forecast adaptation
For the second half 2024, Smartbroker Holding AG expects stable shops in the media sector and an increase in costs for new customer marketing in the last quarter. The company has adapted its forecasts accordingly:
- sales: 50–55 million euros (unchanged).
- eBitda: 3 to 5 million euros (previously minus 1 to +3 million euros).
- New customers: 20,000 to 30,000 (unchanged).
The planned marketing activities, especially for the new smartbroker+, as well as upcoming product expansion, such as crypto trading, could be crucial to achieve the targets in new customer acquisition. A positive trend in financial technology can help strengthen the trust of investors and to promote growth in the industry as a whole.
conclusion and meaning for the financial landscape
The half -year numbers of smartbroker Holding AG not only show the strength of the company, but also the resilience and adaptability within the financial sector. This could be of great interest for investors and market analysts, since the company's steps represent the signs of broader trends in the area of online brokerage and digital financial services.
The positive development could also encourage other companies to rethink their strategies and find new ways to customer loyalty and acquisition. Smartbroker Holding AG thus represents an important reference for the future of German financial markets, in which innovation and customer -oriented services are becoming increasingly important.
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