SEO-optimized content mapping strategy for customer approach and range structure
SEO-optimized content mapping strategy for customer approach and range structure
A new approach for successful online marketing in Berlin
The new article deals with a new approach for successful online marketing and goes into the various stages of the Customer Journey. The article explains that customers go through several stages from the Awareness phase to the purchase and that it is important to achieve customers in the awareness phase by accompanying them through targeted content mapping and scattering from content to the final action on the website.
One of the forms of advertising to attract attention is content marketing. Due to the content of the content, the most important added value must be recognizable immediately in order to arouse the interest of potential customers. The dedicated landing page should be specifically geared towards the target group in order to achieve it. The scattering of the content via social media platforms can help build up and increase the brand presence.
When a potential customer has clicked on the advertisement and consumed the content, your own research can be the next stage. Here the search engine optimization applies to continue to accompany the customer. It is important to provide suitable content that cover the customer's search.
A helpful approach to this is content mapping. It describes the distribution of the content on the website by specifically geared towards the initial situation of the visitors. Questions such as the desired search intention, the classification of the content into the customer journey, the relevant keywords and information as well as the best placement of the content must be taken into account.
On this planning basis, content can be created, which has a high relevance with added value and has a positive effect on the ranking. Through repeated contact with the company, the chance that the visitor will get back on the website and can be won as a new customer.
In Berlin there is the "Goodranking SEO & Online Marketing" agency, which can help to implement the new approach for successful online marketing. The agency's owner is Pawel Kowalczyk and is located in Münsingerstr. 4, 13597 Berlin. You can be reached on 030 336 04 374 and the email address info@goodranking.eu. You can find more information about the agency on your website.
The following table summarizes the most important points of the new approach for successful online marketing:
| Phase of Customer Journey | Measure |
| —————————— | —————————— |
| Avarness phase | Range building |
| | Scattering of content |
| | Content mapping |
| Consideration phase | Search engine optimization |
| | Providing suitable content |
| | Understanding the target group |
| | Relevant keywords |
| | Planning the content |
| Repeated contact with customers | Opportunity to win as new customers |
| | Recognition of the brand |
This new approach for online marketing can help companies to accompany their target group from the Avarness phase to the purchase decision and to win new customers. It is important to understand the different levels of the customer journey and take targeted measures in order to meet the needs of customers. The "Goodranking SEO & Online Marketing" agency in Berlin can support companies in successfully implementing the new approach.