Purdish prices: Butter bargains ensure shopping towers at Kaufland!

In a surprising turn of events, the customers of Kaufland, Penny and other supermarkets are back on a hamster ride - and this time because of butter! As during Corona pandemic, there is suddenly a great interest in a food that threatens to sweep the shelves of the discounter empty. The reason? The popular Kerrygold butter, which was recently reduced from 2.39 euros to a sensational 1.99 euros, seduces buyers to spontaneous purchases, such as Live reported.

The discounters quickly react to the sudden risk of buying. Many, including net and Lidl, set strict buying limits: customers can only buy a maximum of eight or three packs. Kaufland, on the other hand, limits the sale to the owners of their membership tickets and enables five packs to be purchased at the same time. This could also indicate that due to delivery difficulties, it is necessary to control the purchases. The sudden shortage of butter has already triggered violent discussions among the buyers while trying to get the best bargains.

customer behavior in retail

It is also interesting to look at shopping behavior in Germany. According to a study on the food markets, men particularly use discounters, while EDEKA and REWE are the proportion of women over 50 percent. The discounters have a different customer profile: the proportion of top earners is lower, which is also reflected in the buying behavior of customers. The urge for bargains is pronounced among the buyers of Aldi and Lidl-14 percent of Edeka customers indicate that they are always looking for cheap offers, while this is even 20 percent for Aldi customers, such as Statista reported.

The dramatic price reduction of the Kerrygold butter has put the dynamics of shopping behavior back to the test. At a time when the price sensitivity and brand awareness of the customers are still in focus, this incident shows how quickly and unexpectedly the needs of consumers can change.