Art exhibition Zero, Until You Begin to See Something Else in Hellersdorf

Art exhibition Zero, Until You Begin to See Something Else in Hellersdorf

exhibition "Advertising of the waiver" in the MP43 project room for the peripheral

This Saturday, the MP43 project room for the peripheral in Hellersdorf opens its doors for a new exhibition with the topic "Advertising of the waiver". The exhibition is presented Heiser by the renowned artist Viktória and examines the fascinating phenomenon of advertising, which is based on what products do not contain.

meaning of the exhibition

The exhibition "Advertising of the Establishment" takes a look at a special form of advertising, which is widespread in modern consumer culture. Inspired by the theories of Jacques Lacan and Slavoj Žižek, the exhibition looks at the "advertising of waiver" as a form of communication that emphasizes our deficits and at the same time offers alternative solutions.

artist Viktória Heiser

A central figure of the exhibition is the artist Viktória Heiser, who offers her work a profound examination of the topic of human thinking and language functions. Heiser, who comes from Slovakia and studied at renowned art schools in Bratislava and Dresden, brings new perspectives to human perception through their video art and performances.

visit to the exhibition

The exhibition "Advertising of the Establishment" in the MP43 project room for the peripheral is open from August 11th to August 24, 2024. Visitors are invited to discover the works of Viktória Heiser every Thursday and Saturday between 3:00 p.m. and 6:00 p.m. and to go on a journey through the world of "advertising".

- Nag