Intel starts the new generation of chip: is the turn in the PC market?

Intel starts the new generation of chip: is the turn in the PC market?

Intel, the semiconductor giant, faces the challenge of gaining a foothold in the increasingly competitive PC market. At the important technology fair IFA in Berlin, the company presented its new processor systems with the name Core Ultra 200V. These should not only be more powerful, but also more energy -efficient than the competitive products from Qualcomm and AMD. A special unique selling point of these new chips is the complete compatibility with Windows PC software, since they are based on the proven and widespread X86 architecture.

On September 24, the first PCs, equipped with the new Lunar Lake chips, will be available on the market. Interested parties can already pre -order the devices. For companies, availability will only be expected in the coming year, which should enable Intel to reposition itself in this area.

Market pressure and strategic changes

In recent years Intel has increasingly lost in the influence of market. The loss of large customers such as Apple who switched their Macs to in-house chip solutions was particularly painful. These new chips are based on the ARM architecture and offer users better battery life and faster performance. Another setback came from the direction of Microsoft when the company introduced its new PC category Copilot+PC, which was initially equipped with Qualcomm chips. Intel simply did not have the necessary products at hand to compete in this price segment.

The competitive pressure is enormous. Qualcomm also uses arm-based architecture and is committed to suppressing Intel to the Windows PC market. These developments have forced Intel to rethink strategically and reposition their own product range.

Quality as a sales argument

Despite these positive developments, Intel also has to master challenges. The new AI functions of the Copilot+PC will only be available for Intel users in November, which gives the company a further race with the competition. In view of persistent losses, Intel has launched a savings program in parallel, which includes the deletion of around 15,000 jobs. Speculation about the possible demolition of other factory projects also buzz in the room. Nevertheless, Intel remains optimistic and plans to build a new work in Magdeburg worth around 30 billion euros.

with the new processors and a clear strategic focus on the PC integration ability supported by the core product Lunar Lake, Intel tries to regain its position in the competitive market. The coming months will show whether this change of course will bear fruit.