Inclusion in sports and professional life: KfW and German disabled sports association are committed together

Inclusion in sports and professional life: KfW and German disabled sports association are committed together

Inclusive team spirit in sports and work: KfW banking group and German disabled sports association start campaign for social participation

Frankfurt am Main - The German Disabled Sports Association (DBS) and the KfW Bankengruppe are committed to promoting inclusion in sports and professional life. In a new official partnership, you start a large -scale campaign that aims to support people with disabilities both in sports and in working life. The KfW and the DBS have set themselves the goal that everyone can successfully develop their own skills and strengths.

The campaign bears the name "Promote Inclusion - Forming Future" and will begin with digital advertising materials that focus on the sporting and professional achievements of athletes. In the course of the year, the campaign motifs will also be shown on external advertising boards in Frankfurt, Berlin and Bonn. In addition, various event formats are planned to further spread the campaign and to strengthen awareness of participation in society.

The partnership between the DBS and the KfW banking group was viewed as an important step for more diversity and equality in working life. Stefan Kiefer, General Secretary of the DBS, emphasizes the importance of the cooperation: “The KfW Bankengruppe is an important partner for the German Disabled Sports Association, which is committed to diversity and equality of opportunities and is a matter of course to integrate people with disabilities in all areas. we continue to advance the positive development of recent years. ”

The KfW banking group supports the DBS in its work for more participation in working life. The Human Resources of the KfW is pleased about the partnership and the common goals: "The promotion of inclusion is of great importance. We want all people to have the same opportunities and opportunities, regardless of their individual characteristics and skills. Our experiences show that various teams are enriching for companies. By cooperation with the DBS, we would like to further expand these goals and emphasize the importance of sports for people with disabilities," explains Robert Szwedo, Head of Human Resources from the KfW Bankengruppe.

The DBS and the KfW banking group have been working together since 2021 to promote the participation of people with disabilities in working life. The partnership enables both organizations to emphasize the importance of sports for people with disabilities and to draw attention to people with disabilities to suitable jobs.