Incorrect labeling: Hummus of Chef Select now vegetarian

Incorrect labeling: Hummus of Chef Select now vegetarian

faulty product labeling: consequences for consumers and industry

Berlin, 03.09.2024 - A controversial incident about the labeling of food raises questions about transparency and security in the food industry. The "Hummus & Red Pesto" product "Chef Select" brand, produced by the Perla company based in Poland, was mistakenly declared a vegan. This incorrect labeling could have significant effects for consumers who pursue special diets.

The trust of consumers is a central concern, especially for products that are selected on the basis of certain dietary requirements. The V label, which stands for vegetarian and vegan products, is an important seal that is intended to help buyers make informed decisions. In the current case, it turned out that the product in question only has the vegetarian V-label, which is a significant distinction for consumers.

In order to react quickly, the V-label Germany Lidl informed about the wrong declaration, which led to the immediate withdrawal of the affected goods from the shelves. This decision comes into force on today's date, 03.09.2024. Such a correction is not only a question of the product, but also an important signal for the entire industry: the requirements for the correct labeling must be strictly observed.

already announced on August 27, 2024 that the product would be sold without the V label, and announced that the correct labeling will be carried out as vegetarian from September 16, 2024. This incident has put product management to the test in many food companies, whereby the need to document the need to precisely document contracts and approved designs of labels. The V-label itself has strict requirements that include a comprehensive examination of documents and inspections on site. If companies do not act correctly here, contractual penalties and correction measures can be ordered.

Such mistakes show how important it is that consumers always remain attentive and possibly question questionable declarations. In such cases, the V label can serve as a contact point to clarify suspicion. More than 70,000 products worldwide are awarded this label, but the responsibility is ultimately with manufacturers to adhere to and ensure these standards.

Finally, it can be said that the faulty labeling of "Hummus & Red Pesto" not only is a challenge for the Chef Select brand, but also serves as an example of the entire food industry. The importance of product transparency can never be overestimated, since it affects both consumers' trust and the integrity of the food brands.

Contact: Lena Renz, Senior PR Manager Proveg, press-v-label@proveg.org , +49 177 858 52

About the V-label: The V label is an internationally recognized seal that has been in force since 1996 and helps consumers to identify vegetarian and vegan products. It guarantees security, clarity and a conscious selection of food.