Discover Brandsforyou: Pop-up event for young brands in Alexa

in the heart of the capital, on the pulsating Alexanderplatz, is offered an extra class experience by October 19! The pop-up event Brandsforyou in the Alexa Shopping Center brings a breath of fresh air to the Berlin shopping scene. Here the hearts of the trendsetters and innovation lovers beat higher: seven exciting brands from areas such as fashion, food, fitness & health, beauty, interior design and creativity & game present their latest products on an experience area that invites you to be amazed.

From fashionable highlights to delicious treats - the young brands Piecely, Jyoti Fairworks, Desenio, Paper & Tea, Nu3, Linisbites and Skinomen are there and bring their unique style directly to Alexa. Visitors can not only admire the goods, but also test them and purchase them directly on site! The palette ranges from high -quality care products to inspiring murals that spice up every home.

a marketplace for new trends

"The Alexa Shopping Center is a trendsetter who is enthusiastic about innovative trade and brand concepts! The Event Brandsforyou is proof of this!" Said Oliver Hanna, Center Manager by Sonae Sierra and one of the heads behind this exciting event. Here young, fashion -conscious customers can discover exciting innovations and enjoy an inspiring shopping experience that is second to none.

But the event has more to offer! In addition to the fantastic variety of products, Brandsforyou is also a springboard for new brands to grow in Berlin's retail. Even international pioneers have found their way to Alexa: With Skinomen and Desenio, two Swedish brands are at the start for the first time. A real coup for the shopping center!

extras that inspire!

The visitors are not only spoiled with great new products, but can also look forward to numerous extras! On October 11th and 12th, guests have the opportunity to have a free Hautscan carried out at Skinoma, which provides valuable tips for skin care. In addition, tea lovers can cost noble tea specialties in Paper & Tea. And a DJ ensures the background music that creates the perfect mood on Fridays and Saturdays. Every visit becomes an experience here!

The Alexa, a magnet for shopping fans since its opening in 2007, now comprises over 170 shops, various restaurants and all on a total area of ​​over 56,000 square meters. The operator is the renowned international specialist Sonae Sierra. Berlin meets here to discover the latest lifestyle trends!

Find out now about Brandsforyou and secure a place in the exciting event at alexacentre.com .