Aitler fashion enthusiast Markus: A trendsetter between irony and authenticity

Aitler fashion enthusiast Markus: A trendsetter between irony and authenticity

Title: The ironic fashion of the IT boys Markus

subtitle: authenticity and consumer criticism in the age of Instagram trends

Markus is known to be a vain man who leaves his friends no rest until the perfect pose sits in a photo. As you know, if you want to be beautiful - even if it is at the expense of others. Karl Lagerfeld or maybe even Nietzsche couldn't have expressed it better: "How poor would the human mind be without vanity!" At a time when equality plays a major role, everyone has the right to strive for beauty.

For Markus, however, this is irrelevant. He prefers to focus on how he can stage himself. At first he was unsure what he should think of the Y2K revival. Finally, the fashion of the zero years is inspired by the 80s, and that is a little too mainstream for Markus, who lives in Bavaria. However, since there were no trendy alternatives, he finally decided to participate and chose an ensemble made of ultramarin blue training jacket, Bluejeans and suitable cap.

to make his look complete, Markus relied on the historical twist. While Medusa from Versace and the glittering skull by Philipp Plein Out are, Markus prefers to wear a patch with a golden double Öwen - of course only ironic. A fashion movement that aims at consumer criticism has led to the intelligent fashionista proudly displayed its logo. If someone asks about it, everything is just fake - of course.

Markus' ironic understanding of fashion since he was hanging up again with his old friend Cem. For Cem, fashion doesn't matter what Markus disappointed. The two got to know each other at a finissage party some time ago and then lost contact because Cem had no Instagram profile. It was all the better to see each other again and find out that they are still doing well.

Maybe Cem will take the opportunity to address Markus on his unauthentic trend hunt. After all, Markus wears real leather every now and then, even if it usually looks vintage. Cem is worried that this could send a wrong signal and that people could even think of killing wolves. Maybe the next hike offers the perfect opportunity for intervention.

In a time when fashion is not only clothing, but also transports a message, Markus embodies authenticity and consumer criticism with his ironic fashion awareness. One thing is certain: his look is unique and leaves no doubt that he is a real IT boy.