Deichmann football collection: cheap shoes & accessories for the big football festival

Deichmann football collection: cheap shoes & accessories for the big football festival

Deichmann and Adidas present the "Adidas football love @deichmann" campaign with a diverse collection of shoes, accessories and textiles for the whole family. The family retailer Deichmann, known for his unbeatable price-performance offer, already offers a large selection of fan essentials for the football event of the year in Germany.

For most people, the following are the first priority of the games together in the family or friends. Adequate equipment with jerseys, bags, caps, balls and suitable shoes is of course part of it. Deichmann not only scores with his unbeatable price-performance ratio, but also with offers for broad sections of the population. The focus is particularly on the Adidas VL Court Base Schuh.

In order to celebrate the topic even more, the "Adidas football love @deichmann" campaign is celebrated in 15 selected branches in the vicinity of the vicinity with special shop window arrangements and additional articles such as jerseys. The accompanying campaign is from May 21. will take place until 19.06.2024 at the point of sale, in the e-shop and via social media (Instagram, Tiktok, Facebook). It was implemented by the creative agency Neronero from Berlin.

Sabine Zantis, CMO at Deichmann, explains: "With the Adidas fan essentials at Deichmann, we would like to celebrate the love of football together and bring together people from all over the world. Every single product embodies passion and team spirit that make the tournament so special.

DEICHMANN SE was founded in Essen (Germany) in 1913 and is 100 percent family -owned. The company is a market leader in the shoe retail trade across Europe and works in over 30 countries worldwide. It employs over 49,000 people and operates around 4,700 branches and 41 online shops. In addition to the Deichmann format, Dosenbach, Ochsner Shoes, Ochsner Sport, Vanharen, Rack Room Shoes and the Snipes Group are also part of the company.

In order to give a better overview of the campaign and the fan essentials offered, we have put together a table with selected information:

| Product | Price | Availability |
| ————- | ———- | ———— |
| Adidas jersey | € 49.99 | From now on |
| Adidas shoes | 79.99 € | From now on |
| Adidas bag | € 29.99 | From now on |
| Adidas Cap | 19.99 € | From now on |
| Adidas Ball | € 9.99 | From now on |

The "Adidas Football Love @deichmann" campaign offers football fans and families the opportunity to equip yourself for the big football festival with high-quality and affordable fan essentials. Whether in the stadium, at home in front of the television or at public viewing, with the products of Deichmann and Adidas, football enthusiasts can express their passion for sport.

Contact:
Deichmann se
Corporate communication
Michèle Leyendecker
Tel.: +49 (0) 201 /8676 - 422
michele_leyendecker@deichmann.com

It remains to be seen how the campaign is accepted by consumers and whether it contributes to further increasing football enthusiasm before the tournament.

Source: Deichmann SE/OTS