Chinese tech giants show innovations at IFA Berlin 2023

Chinese tech giants show innovations at IFA Berlin 2023

At this year's IFA in Berlin, the Chinese technology companies show their power and innovative strength in the consumer goods industry. The trade fair, which is known as the largest consumer electronics fair in Europe, attracts visitors with an impressive appearance of Chinese companies, which are noticed both through their advertising messages and through their large exhibition areas.

This year the IFA celebrates its 100th anniversary and brings together over 420 Chinese companies. These figures illustrate the important role of China in the global market for consumer technology. Among the approximately 1,800 exhibitors there are large brands such as Haier, Hisense, Midea and TCL, which present a wide range of smart home devices. The event, which runs until September 10th, expects more than 182,000 visitors from 139 countries, with artificial intelligence being one of the main topics of the fair.

Chinese brands dominate the fair

haier, together with his daughter brands Candy, Hoover and Casarte, used the platform of the fair to present its latest technological developments. Neil Tunstall, CEO of Haier Europe, emphasized: "Haier not only illustrated the technological leadership role of Chinese companies through innovative solutions, but also the global growth of these brands, which has been the fastest in the past eight years."

Midea, one of the leading companies in the area of ​​climate complexes in China, has also invested heavily in Berlin this year. They positioned an impressive advertising space at the trade fair entrance. Zhu Zhou, sales manager in Europe for the Chinese company, said: "We have recognized that individual products no longer meet the diverse and demanding needs of today's consumers. Therefore, we focus on a uniform, scenario-based approach that is improved by AI technology in order to better meet these different requirements."

also Hisense, an important manufacturer of household appliances and electronics, has expanded its possibilities with AI-controlled applications and environmentally friendly solutions. Stand gave the visitors an immersive experience. Particularly highlighted was the Hisense U7 TV, which was presented with the game Black Myth: Wukong and thus demonstrated the user-friendliness and the outstanding performance for the gaming experience.

The event not only attracts large industry players, but also smaller companies. Liu Yuegui, Sales Director of Aukey Technology from Shenzhen, said: "We have been participating in the trade fair for three years. After experiencing the advantages of increased customer engagement last year, it was only logical to return this year."

The importance of international measurements

Jeffrey Towson, founder of Techmoat Consulting and expert for Chinese technology companies, noted: "The Chinese internal market is extremely competitive, so that companies are well prepared before they work internationally. Participation in trade fairs helps the leaders of Chinese companies, foreign markets and their customers better."

Lorenzo Coruzzi, director at Brand Finance, a consultation specialized in brand assessment in London, stated: "The presence of global trade fairs is of crucial importance for Chinese companies. The IFA in Berlin offers incomparable visibility in the European markets, in the media and in the competition. Market position. ”

The influence of Chinese companies on future trends in consumer electronics and household appliances should also not be underestimated. Louis Brennan, Professor of Business Administration at the Trinity Business School in Ireland, sums up this by emphasizing that these companies are able to significantly shape the direction of future developments.