Future of viticulture: challenges and hopes for the DRV reception

excitement in the wine industry! At a festive reception of the German Raiffeisenverband (DRV) in Berlin, specialist committee chairman Frank Jentzer did not leave good hair in the current situation. "Viticulture in Germany faces the biggest challenges of recent decades," he announced. In advance, the worries of the winemakers were loud - increasing operating costs and a drastic decline in income were massively concerned, so that they have to fight for their survival.

During the event in the French cathedral, in the heart of Berlin, in front of around 200 guests, Jentzer clearly and clearly expressed the hardships of the winegrowers: "The current price level for barrel wine does not reflect the increasing costs and forces many family businesses to the brim." A dramatic call for help from a sector that shapes the face of the German cultural landscape!

The demand for change

With an urgent message, Jentzer called for a radical change in image for German wines and appealed to politics to support the important campaign 'Wine in Moderation'. "We have to bring the beauty and diversity of our German wines closer to the consumer - only 40 percent market share is not enough!" So he shaked those present to recognize the need to strengthen German origin. Here is a need for action!

Federal Minister of Agriculture Cem Özdemir was also present and felt the pressure that was on the shoulders of the winemakers. In a tough statement, he explained that the industry needs more planning security: "We must not always be confronted with new restrictions." It gave the impression that politics must finally listen!

Jentzer also called for the creation of fair competitive conditions and was concerned about the discussions about the minimum wage. "Political interventions in the tariff autonomy harm German agriculture - that is not possible," he emphasized, while an approving murmur went through the room.

In response to frost damage that the winegrowers had to create in April, Özdemir promised financial support from the European Union agricultural reserve. "The wine harvest this year is five percent less than in the previous year," said the minister. Here really seems to be at stake!

praise for the cooperatives

But not only worries shape the evening! Federal Minister Özdemir also found praise for the cooperatives: "Your commitment is indispensable for prosperity in rural areas." A positive signal in an environment characterized by uncertainty.

In addition, the reigning German wine queen Charlotte Weihl gave hope for a better future: "The wine industry is innovative and will also master the current challenges!" This makes you take notice - a spark of hope in a critical time!

The DRV is an indispensable player in this industry as the top association of cooperative companies in the German agricultural and nutritional economy. With over 1,600 member companies and sales of 82.6 billion euros, the DRV significantly shapes the future of viticulture in Germany.