Consumer protection in online trade: EU faces major challenges

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Entdecken Sie den Digital Fairness Fitness Check der EU-Kommission, der auf die dringenden Maßnahmen zum Verbraucherschutz im Onlinehandel aufmerksam macht. Erfahren Sie, warum bestehende Regeln gegen manipulative Designs und Dark Patterns unzureichend sind und welche Herausforderungen für Händler und Verbraucher bestehen. Lesen Sie mehr über die Notwendigkeit harmonisierter Regeln, um die Vorteile des EU-Binnenmarktes zu stärken.
Discover the Digital Fairness Fitness Check of the EU Commission, which draws attention to the urgent measures for consumer protection in online trade. Find out why existing rules against manipulative designs and Dark Patterns are insufficient and what challenges exist for dealers and consumers. Read more about the need for harmonized rules to strengthen the advantages of the EU internal market. (Symbolbild/MB)

The digital world is a jungle, and the latest digital fairness fitness check of the EU Commission raises the alarm! Consumer protection is not a luxury, but a necessity - this is more than clear in the recently published report. In an era in which online shopping is booming, consumers' trust in digital trade is crucial. But what does this fitness check really show?

The answer is terrifying: the existing rules for the protection of consumers who are supposed to protect against the notorious Dark Patterns - these nasty manipulation knits - and targeted marketing are still not sufficiently implemented. These defects are not just numerical. You also throw a shady light on the trading practices of third countries who do not adhere to the EU regulations.

warning from Brussels!

Alien Mulyk, the head of public affairs in Europe and international affairs, comments: "Fitness check is a harbinger of the new EU consumer protection agenda. Europe cannot even enforce existing laws of violations by external dealers!" Here it becomes clear that right -wing companies have to struggle with growing bureaucracy, while dubious providers can continue. Is that fair?

Mulyk urges the EU to do its homework before making new plans. The fragmentation of consumer protection in the Member States is huge and the costs for the authorities shoot up. "We need harmonized rules and less regulatory complexity. This is the only way to really enjoy dealers and consumers the advantages of the EU internal market," she emphasizes.

call for action!

With a resolute call to reason, the question arises: Which measures must now be taken? Consumers must be protected, and that immediately! The EU has the chance to bring about real change through clear and uniform rules. Otherwise, consumers' trust remains on the route.

The digital revolution is in full swing and it is time for those responsible in Brussels to finally act! The digital fairness fitness check is not just another report - it could be the crucial turning point for a fairer digital trade in Europe!

stay tuned until we see how the EU reacts to these alarming results. The protection of consumers should come first, and now is the moment to turn the wheel of change!

Berlin - The future of digital trade hangs in the air!