Union Berlin causes excitement: joke over Dresden bridges backfires!
Union Berlin's PR team caused excitement with an inappropriate commentary on Dresden's bridges after a game against Leipzig.

Union Berlin causes excitement: joke over Dresden bridges backfires!
A misleading comment on the social media of 1. FC Union Berlin caused excitement. During the game against RB Leipzig, which ended with a 0-0, an employee of the club posted on the platform X: "Half an hour is around. Defensively more stable than any Saxon bridge. Keep it up, boys!" This supposedly joking contribution caused some irritation because the fans and the public were amazed at the statement.
The context of this comment quickly became clear when a tragedy in the city of Dresden became known. On Wednesday morning, part of the Carol Bridge over the Elbe had collapsed, but luckily without injuries. Five days later there was another incident during the demolition work, with another section of the bridge collapsed.
apology and understanding
Responsibility for the inappropriate comment was finally recognized by the PR team of the 1st FC Union Berlin. A good two hours after the game, an apology to the Dresden and the city itself followed. They had made an inappropriate joke “in the zeal of the battle”, and it became clear that this was going too far. "It wasn't the best idea," said the club, making it clear that the situation was taken seriously.
Leipzig's coach Marco Rose took note of the apology and put the situation into perspective. "They apologized. Sometimes things slide out," he said. His words testify to understanding human mistakes that can arise in the hectic environment of football.
The reactions from the fan base and public vary. While some criticize the comment as inappropriate and tasteless, others only see a mistake from the excitement of the moment. Ultimately, it remains an exciting discussion about the correct dealings of social media in sport and the responsibility that the clubs are responsible for the public.
for a football club like Union Berlin, which wants to be open and humorous in his communication strategies, such misfortunes are a learning process. The topic of social media and the associated challenges will continue to gain in importance, especially at a time when every comment is potentially viral and is visible to many. "Sometimes you don't think of the consequences," says one fan and adds that respect for the events in the cities in which sport takes place is essential.
The tragedy of the fall in the bridge is a serious topic that is important not only in Dresden, but also beyond the city limits. Against the background of such incidents, it is important that both fans and clubs are sensitive and choose the right words to show respect and empathy. While football is always a passionate affair, the humor should not be at the expense of other people or tragedies, as it became clear in this situation.