Watch manufacturer Askania: From the Kudamm to Potsdam - and suddenly sales increase!

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Die Berliner Uhrenmanufaktur Askania hat ihren Geschäftssitz vom Kurfürstendamm nach Potsdam verlegt und verzeichnet dort einen deutlich besseren Umsatz als zuvor. Laut Hauptaktionär Leonhard Müller hat das Unternehmen in den ersten beiden Monaten in Potsdam mehr verdient als in den besten Monaten am Kudamm. Doch woran liegt das? Müller erklärt, dass der Kurfürstendamm mittlerweile keine belebte Flaniermeile mehr ist, sondern eher eine trostlose Straße. Früher hätten sich hier Berliner und Touristen zum Spazieren und Shoppen getroffen. Doch heute sei die Straße schlecht frequentiert, es gebe kaum noch Parkplätze und auch für ältere Menschen fehlten Sitzmöglichkeiten zum Ausruhen. Läden hätten sich …
The Berlin watchmanfaktur Askania has moved its place of business from Kurfürstendamm to Potsdam and has a significantly better turnover than before. According to the main shareholder Leonhard Müller, the company earned more in Potsdam in the first two months than in the best months at the Kudamm. But why is that? Müller explains that the Kurfürstendamm is no longer a busy promenade, but rather a bleak road. In the past, Berliners and tourists had met for walking and shopping. But today the street is poorly frequented, there are hardly any parking spaces and there were also no seating options for older people. Shops would have ... (Symbolbild/MB)

The Berlin watchmanfaktur Askania has moved its place of business from Kurfürstendamm to Potsdam and has a significantly better turnover than before. According to the main shareholder Leonhard Müller, the company earned more in Potsdam in the first two months than in the best months at the Kudamm. But why is that?

Müller explains that the Kurfürstendamm is no longer a busy promenade, but rather a bleak road. In the past, Berliners and tourists had met for walking and shopping. But today the street is poorly frequented, there are hardly any parking spaces and there were also no seating options for older people. Shops have withdrawn and gastronomic facilities had also disappeared.

Another problem is the vacancy. Müller reports that they would have been told in 2017 that they would have to sign the lease quickly, otherwise all stores were gone. However, no new tenants had been found on the right and left of them by the right and left. In addition, despite the Corona Situation, the house owner asked for a higher rent.

In contrast,

in Potsdam's Dutch district has ASKANIA both customers from Potsdam and from Berlin, especially from the districts of Spandau and Zehlendorf. Despite the success of the sales in Potsdam, the company continues to operate a business in Berlin - in the Hackeschen Höfen.

Müller, however, emphasizes that they would immediately return to the Kurfürstendamm if something positive would develop there again.

It remains to be seen how the situation on the Kurfürstendamm will develop and whether it is possible to make the road more attractive again to move companies like Askania to retreat and restore the former glory of the luxury boulevard.