Strengthening the variety of media: Vaunet and Initiative 18 set signs

Strengthening the variety of media: Vaunet and Initiative 18 set signs

In a time when more than ever debating the control and diversity of media content, the newly founded "Initiative 18 - Free, Safe & Sustainable Media" has targeted important goals. This initiative aims to maintain and promote media diversity in Germany, which is of great importance for democracy and society.

a committed merger

The initiative not only brings together private media providers, but also companies and institutions from the advertising industry. It is a step that reflects the common desire to counteract the growing dominance of global big tech corporations to secure a balanced and fair media landscape.

The voice of the Vaunet

Claus Grewenig, the CEO of Vaunet, emphasizes that Germany has one of the most diverse media landscapes worldwide. He emphasizes the advantages of 'Trusted Content' and its essential role in a pluralistic dialogue that is essential for democracy. He also addresses the dangers: the spread of disinformation and hate speech are serious threats that require targeted political measures.

media diversity as a social value

Vaunet Recognitses the Crucial Role of Private Media in Providing High-Quality Information and Entertainment, which Fosers at Open Society. The organization of Emphasises this responsibility, which the private media states bear, must remain preserved against the siege by international tech companies.

The challenges for journalists

Another central aspect of the initiative is the protection of journalists. In times of agitation and attacks, journalists must be protected and supported in their valuable work. Initiative 18 wants to ensure that the public value that the domestic media contribute is more recognized.

regulatory framework

The German media market is considered one of the most regulated sectors worldwide. The existing media laws and an independent supervisory system play a crucial role in ensuring high standards, for example in the area of ​​youth protection. The support of the initiative by Vaunet also aims to intensify the political efforts and thus promote a safe and sustainable media environment.

conclusion: a call for action

It is evident that the strengthening of media diversity and the protection of journalistic integrity are essential for functioning democracy. Initiative 18 and Vaunet make a valuable contribution to this goal and are committed to ensuring that media diversity is not only preserved, but is also actively promoted. At a time when the media landscape faces enormous challenges, the path of Initiative 18 appears particularly important. The future of the media in Germany can only be secured through joint action.