Scoopcamp 2024: Successful conference for journalism in Hamburg

Scoopcamp 2024: Successful conference for journalism in Hamburg

The Scoopcamp: A guide for the future of journalism

The Hamburg media landscape has experienced an important event with the 16th edition of the Scoop camp, which again illustrates the great interest in future -oriented discussions and innovations in journalism. This specialist conference took place in the Space innovation room in HafenCity Hamburg and brought together almost 130 experts who are interested in the change and challenges of the media industry.

The relevance of the scoop was already shown at the beginning when Nina Klaß, the head of Nextmedia.hamburg, highlighted the importance of the event. She emphasized how critically finding truth is today. "The penetration of the truth has never been so important and at the same time so difficult," she said. This statement underlines the social responsibility that journalists are bearing today - a responsibility that is reinforced by current events and the speed of the information spread.

A special highlight of the conference was the awarding of the Scoop Awards to the Podcast hosts Philip Banse and Ulf Buermeyer for their project "Location of the Nation". The Hamburg Senator for Culture and Media, Dr. Carsten Brosda praised their ability to combine profound analyzes with a wide range. Her work shows how journalism can remain alive and relevant in the digital age by offering understandable and transparent content.

Progressive digitization has also shaped the discussions at the conference. Experts like Fabian Grischkat addressed how social media can be used as a platform for journalism. He gave the participants practical information on the creation of content that takes into account the needs and habits of the audience. In addition, the development of paid content strategies was highlighted, with panelists such as Johannes Vogel and Johannes Hauner emphasized the need for data analyzes to effectively manage subscribers.

Another central aspect was the discussion about the integration of artificial intelligence into media work. Laura Seiffe from the Zeit Verlagsgruppe and Holger Volland of Brand Eins emphasized how traditional publishers can benefit from KI in order to make their content more attractive and their work processes more efficient. This also encourages minor publishers to search for and implement innovative solutions.

As part of the conference, valuable insights into other industries were also given. Imke Becker analyzed from ZEIT ONLINE about what media can learn from the gaming industry with regard to monetization of their content. Such interdisciplinary approaches promote a more comprehensive understanding of the challenges that journalists look forward to today. The scoop camp not only stimulates thinking, but also promotes the exchange between different areas.

Overall, the Scoopcamp illustrates that journalism is changing and has to face new challenges. It represents a platform where experts can work together on solutions and actively help shape the future of journalism. More information about the conference and your topics can be found on the website of nextmedia.hamburg.

The initiative nextmedia.hamburg, which made this event possible, plays a key role in promoting innovative ideas in the media sector and helps to establish Hamburg as a leading location for media and digital.