Protection of biodiversity on coffee farms: Nespresso's strategies for a sustainable future of coffee
Protection of biodiversity on coffee farms: Nespresso's strategies for a sustainable future of coffee
The press release reports on Nespresso's efforts to protect biodiversity on coffee farms and to enable a sustainable future for coffee cultivation. At the Greentech Festival, the company has presented its latest initiatives and scientific advances that aim to make coffee production more sustainable. The focus is primarily on endangered types of coffee in which ecological and social measures are combined. Nespresso also uses the festival as a platform to initiate an industry dialogue about environmental protection and the improvement of the quality of life of coffee producers.
In order to evaluate the biodiversity -related measures on the coffee farm, Nespresso relies on the help of the renowned Cornell Lab of Ornithology. With the latest technologies such as machine learning and biodiversity progress index, precise data about the bird species in the cultivation areas are collected. Bird populations serve as an indicator of the health of ecosystems on the coffee farms.
Since 2003, the AAA Sustainable Quality (TM) Program from Nespresso in cooperation with Rainforest Alliance has supported over 150,000 coffee arms in 18 countries. This program has proven to contribute to the increase in biodiversity and created essential habitats for numerous bird species.
As a company,nespresso has been involved in sustainability and has been holding the B Corp certification for two years that confirms ecological and social responsibility. It also works closely with Fairtrade and already pays the Fairtrade minimum price or more for 95% of raw coffee purchases. Nespresso is currently developing the Living Income Reference Price (LIRP) together with Fairtrade to ensure a safe and appropriate income for coffee products.
The ornithologist Dr. Viviana Ruiz-Gutierrez spoke at the Greentech Festival about the connection between biodiversity and coffee cultivation. It emphasized the importance of observation of biodiversity to evaluate the effectiveness of sustainability initiatives.
Alessandro Piccinini, Managing Director of Nespresso Germany, emphasized the company's goal of continuously producing high -quality coffee through regenerative growing methods and enabling coffee communities. Nespresso is investing in innovation and science to promote sustainable coffee production and to improve the quality of life of the local communities.
The Greentech Festival is the largest sustainability festival in Europe and serves as a platform for the exchange of ideas and innovations for a greener future.
nespresso is a leader in the area of the portioned top coffee and works with over 150,000 coffee farmers in 18 countries to promote sustainable practices and to improve the quality of the harvests.
In summary, Nespresso has presented its efforts to protect biodiversity on coffee -farms at the Greentech Festival and emphasizes that sustainable coffee production is protected by both the environment and the quality of life of the local communities. The company relies on partnerships, scientific knowledge and innovative technologies to achieve its sustainability goals and to secure the future of coffee.
| Year | Number of supported coffee products: inside | Number of countries |
| —— | ————————— | --———– |
| 2003 | 50,000 | 9 |
| 2005 | 75,000 | 11 |
| 2008 | 100,000 | 15 |
| 2012 | 125,000 | 17 |
| 2020 | 150,000 | 18 |
Source: Nespresso
Nespresso has supported more than 150,000 coffee in 18 countries on its AAA Sustainable Quality (TM) Program since 2003. The company has continuously increased the number of supported coffee products and countries over the years.
The company endeavors to continuously improve its sustainable practices and to promote ecological and social responsibility in cooperation with partners such as Rainforest Alliance and Fairtrade. Through the combination of ecological and social measures on the low -coffee, Nespresso contributes to the increase in biodiversity and offers the coffee armor a more sustainable future.
Source: nespresso Deutschland GmbH/ots