SC Paderborn's special jersey: A step against prejudices to medical scannabis

SC Paderborn's special jersey: A step against prejudices to medical scannabis

Football fans! Here comes a special action that not only ensures bright eyes, but also puts an important topic in the spotlight. Together with Four 20 Pharma GmbH and the Sanity Group, SC Paderborn 07 presented a very extraordinary special jersey that heats up the discussion about medical scannabis! This happened in the exciting duel against Jahn Regensburg, and the campaign leaves no questions open!

In bright green with striking white accents, the team stormed on the lawn, and the striking “finally” lettering on the jerseys already announced that more than just football is played here-it is about education and acceptance. But that was the beginning! The half -time break was an exciting spectacle: with the "jersey cannon" the special jerseys were shot into the audience, and the large, inflatable jersey provided a fat photo opportunity on the forecourt.

Simply inform

and reduce barriers!

Since April 1, 2024, cannabis has been partially legalized in Germany. Doctors can now prescribe this versatile medicinal plant more easily, and the patients have easier access. But many are still faced with prejudices. This is exactly where the "Finally" initiative comes in! Four 20 Pharma and the Sanity Group have teamed up to clarify the advantages of medical scannabis.

The concept is clear: Enlightenment instead of prejudices! Supported by prominent faces such as football legend René Adler and singer Vanessa Mai, awareness of the healing effects of cannabis is sharpened. "This exchange is particularly important," says Thomas Schatton, CEO of Four 20 Pharma. "People are afraid of the unknown. That has to change!" The CEO knows that stigmatization can be abolished by information.

conversations between fans and experts

However, the action went far beyond the jersey presentation. Numerous informative discussions took place in the stadium. Over 15,000 flyers were distributed-packed with facts and an Instagram filter, which also draws attention to the campaign. Fans were able to exchange ideas with experts via medical scannabis and clarify their burning questions.

Martin Hornberger, Managing Director of SCP 07, is enthusiastic about the response: "The feedback was overwhelming! Many supporters, including influencers and athletes, were on site, and the audience took the initiative positively." Here an important topic in the sports environment is addressed and de -taboo!

This initiative is not only a sporty highlight, but also a step towards a more open dialogue about medical scannabis. The fans can be excited to see where this exciting journey leads - because the topic is just exciting!

For more information about the "Initiative Finally", the website www.initiative-dicht.de or take a look at the offers of Four 20 Pharma at www.420pharma.de/. Here the topic of medical scannabis is made tangible and understandable!

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