Remix - The Pop Culture Summit: A new star at the Event Firmament in Berlin
Remix - The Pop Culture Summit: A new star at the Event Firmament in Berlin
The influence of pop culture on the marketing world - Berlin makes the remix
Berlin is preparing for an exciting event that will bring together the creative minds of the media and marketing industry. "Remix - The Pop Culture Summit" is more than a conference, an awards show or a workshop - it is a successful mix of all of that and even more that will take place for the first time in November.
The project in the Senate Department for Economic Affairs, Energy and Company and the Communication Agency Kruger Media have jointly initiated the initiative to combine the areas of music, sport, fashion, games, brand formation, talent promotion and social media. This cooperation will not only bring together the industries, but will also show new creative opportunities.
A look at the machine house
On November 7th, a diverse program will be offered in the Berlin Kindl Locations, ranging from keynotes to panels to best cases. The event will take place in the machine house and brewhouse and should serve as inspiration by discussing topics such as "The Pop in Sex", "Can You Barbie" and "Popification of Sports".
A highlight of the event will be the first -time award of the remix awards, in which innovative campaigns are recognized that combine pop culture and marketing creatively. The jury consists of experts from journalism and marketing and will award the best work.
The importance of the past for the future
In addition to the current developments, nostalgic memories are also awakened at the “Remix” premiere. The pop-up exhibition "99 Pop Culture Items" presents iconic products that have shaped different generations, from chucks to the Gameboy to VW Golf. These reviews help to understand the influence of pop culture on marketing.
The connection between brands and communities is developing, with topics such as diversity, purpose and green play an important role. "Remix" brings these developments to the stage and promotes the exchange of knowledge and creativity. The organizers are excited to see the best campaigns and to discuss the future of pop culture in marketing.
- Nag