The focus is on regionality: Netto strengthens partnerships on supplier day

The focus is on regionality: Netto strengthens partnerships on supplier day

regionality in focus: how net the local economy strengthens

On September 4, 2024, an innovative event took place in the Berlin headquarters of Netto: the first regional supplier day. Over 60 providers from different regions of Germany, including some of the best -known brands such as Harry Brot and Störtebeker brewery, took part. This meeting not only illustrates the efforts of net in terms of regionality, but also the importance of local partnerships for the business development of the company.

The event showed that strengthening regional supply chains is the focus of the corporate strategy of Netto. At the beginning of the day, shopping boss Daniel Grabka presented the ambitious plans for the expansion of the regional range, which was very interesting for many long-term suppliers. Marketing manager Timo Schroedel also presented the Netto+-pp, which should help customers find and buy regional products more easily.

An equally important aspect of this event was the networking of the business partners. The exchange among the suppliers not only promotes mutual understanding, but also the knowledge of local trends that are important for retail. This type of cooperation strengthens the position of Netto as a pioneer in the area of ​​regionality, which is also reflected in the results of the customer monitor Germany, where net continues to take a top position.

regionality is not just a trend, but an ongoing process that includes both retail and the increased support of the local economy. The Netto APS. & Co. KG has set itself the task of further expanding the regional availability of products, which ultimately benefits customers and underverts the company's consumer -friendly orientation.

The important role of Netto in this area is also shown in the over 342 markets that the company operates in a large number of federal states. With more than 6,000 employees, Netto relies on close cooperation with local producers in order to optimally meet the needs of customers.

For more information about the initiatives and offers related to regionality, please visit the Netto at Netto.de.