RBB plans to sell the high -rise building in Masurenallee for reducing costs

RBB plans to sell the high -rise building in Masurenallee for reducing costs

The Bundfunk Berlin-Brandenburg (RBB) plans a strategic step to optimize its financial resources through the possible sale of his television high-rise in Masurenallee. In a press conference, RBB director Ulrike Demmer expressed that the company's goal is to reduce the area used in Berlin by half to long-term. This could have a significant impact on the broadcaster's financial situation.

The sale of the approximately 70 -meter -high building was identified as a means to avoid the preservation of infrastructure costs that are no longer required. Demmer predicts that this measure can save around six million euros in maintenance costs annually. "We will then do our work in Berlin on the House of Radio in the future," she added to illustrate the future orientation of the station.

Details about the high -rise building and the future plans

The building, which was built at the end of the 1960s, extends over around 56,000 square meters and houses both office and studio areas. The size of the building and the associated running costs have prompted the transmitter to examine the need to sell. Nicole Küchler-Stahn, responsible for administration, production and operation, emphasized that the measures for saving are essential in order to benefit the program of the station in the long term. A sale could "provide scope for action again," said Küchler-Stahn, which thus underlined the need for renewed financial flexibility.

Especially in times of increasing financial burdens in the broadcasting sector, the step of the RBB is of great importance. The broadcaster not only wants to insist in the highly competitive market of the media landscape, but also ensure that the money spent flows effectively into the program design instead of the preservation of unused buildings.

These strategic considerations come in a context in which many media houses have to fight with financial challenges and reduce their operating costs in order to remain competitive in the digital age. The RBB is to transform itself in order to meet the changing expectations of the audience.

Overall, the potential sale of the television high-rise is a clear sign of the determination of the RBB to adapt to the changed framework conditions and to find efficient solutions for cutting costs. However, the decision will not only observe internal but also external observers and media experts in order to be able to forecast the further developments on the media market.