Penny sells selected products at a higher price for a week: Brandenburg's harvest queen expresses concerns

Penny sells selected products at a higher price for a week: Brandenburg's harvest queen expresses concerns

Title: Penny sells food at a real price - a critical view of Brandenburg's harvest queen

In a remarkable initiative, the food dealer Penny is now taking nine selected products into its range for a week and sells them at the "true price". The sales prices will be significantly more expensive than usual in order to take the environmental consequences into account when producing food. The aim of this campaign is to sensitize customers to the effects of their purchases on the environment.

Pauline Hirschberg, Brandenburg's incumbent harvest queen and prospective farmer from Paulinenaue, expressed her concerns about this new sales strategy in conversation with the Märkische Allgemeine Zeitung (MAZ). It is positive for them that a large food dealer like Penny takes up the topic of sustainability and takes responsibility for the environment. However, she also showed critical of the implementation.

Hirschberg emphasizes that she supports the idea behind the action, since consumers often do not provide enough information about the true price they pay for food. Agricultural practices and the production of foods have a major impact on the environment, starting with the deforestation of forests for agricultural areas to the load on water through pesticides. The surcharge on the products should be made aware of the ecological costs that are associated with their decision for certain foods.

However, Hirschberg also expressed certain doubts as to whether this action can actually lead to the desired change of consciousness. In their opinion, there is a risk that customers would simply find the increased prices as exaggerated and therefore reduce their purchases at Penny or switch to other retail chains.

The harvest queen considers it important that consumers are not only addressed on this topic with the index finger raised, but also show alternatives. It must be made clear to them which ecological measures can be taken in agriculture in order to reduce environmental pollution and how they can make their contribution to make more sustainable purchase decisions.

It remains to be seen what response the Penny campaign will cause customers. The question of whether the higher prices actually strengthen awareness of sustainability or whether they are only perceived as an expensive and unattractive alternative will be shown in the coming weeks. Nevertheless, it is an important step in the right direction to sensitize customers to the environmental impact of their purchases and to make them aware that the "true price" is sometimes more than just the amount on the receipt.