New partnership: Emerging Travel Group and Sabre Hospitality strengthen hotel industry

New partnership: Emerging Travel Group and Sabre Hospitality strengthen hotel industry
partnership between Emerging Travel Group and Sabre Synxis - a milestone for the hotel industry
The collaboration between Emerging Travel Group and Sabre Synxis has the potential to change the way in which hotels work worldwide. This new partnership opens up significant opportunities for increasing sales and optimizing your sales and connectivity processes.
Emerging Travel Group, a company with a strong presence in the travel industry, operates numerous brands, including Ratehawk, Zenhotels and Roundrip. With this connection to Sabre Hospitality, an important interface is created that enables hoteliers to manage your stocks and prices on a sophisticated and user -friendly platform.
A central advantage for the hotel partners is the direct connection to the award-winning B2B platform Rathawk, through which more than 80,000 expedients and travel agencies have access to offers in 120 different markets. This ensures that even smaller hotel companies are no longer in the shade of large chains, but can market their offers globally, which significantly increases their visibility and competitiveness in the market.
The crucial voice behind this step, Simone Large , Head of Direct Supply at Emerging Travel Group, describes integration with SaBre Synxis as a turning point for expanding your direct sales strategy. "This partnership positions us better in order to work with coveted hotel chains and help the hoteliers to make themselves visible in our highly valued market segment," says Large.
The Emerging Travel Group has its headquarters in the United Arab Emirates and can look back on an impressive gross transaction value of $ 2.6 billion in 2023. The company, which employs over 3,000 employees in more than 80 countries, is not only represented in Dubai, but also in other important cities such as London, Berlin and Singapore, which underlines its global reach.
This partnership is part of a comprehensive trend in the area of travel that drives the digitization and networking of the hotel and travel industry. In the beginning, many hoteliers were skeptical about new technologies and their benefits. With the increasing acceptance of digital platforms, however, you can now see the possibilities that open up through such cooperation.
The future of the hotel industry could be significantly influenced by such strategic alliances. Hoteliers who proactively network with technologies such as Sabre Synxis have the chance to survive in an increasingly competitive market. With this step, the Emerging Travel Group shows that the adaptation of new technologies is a fundamental key to success.
Overall, the partnership between Emerging Travel Group and Sabre Synxis is not only a significant development for the two companies, but also an important step towards a digitized and networked travel industry, which is well positioned for the future.